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Hide & Seek

Agency Network: 
Published/Aired: 
May 2017

Description

2019 Clio Juror: Isabel Stenner

For the launch of the new Samsung Galaxy S8 with infinity display, we aimed at bringing the new features into focus.

Thus the idea to start a “Hide & Seek” which only works with this unique phone and its infinity display was born.

The Phone was hid in places where every common phone would usually be seen within a second – but not the Galaxy S8 with a background merging seamlessly with the current surroundings.

Ambient advertisement created by Jung von Matt, Switzerland for Samsung, within the category: Electronics, Technology.

Advertising Agency: Jung von Matt/Limmat, Zürich, Switzerland
Creative Director: Lorenz Chlormann, Samuel Wicki
Art Director: Matthias Fürst
Copywriter: Isabel Stenner
Cinematographer: Marco Frei
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