Description
Ambient advertisement created by Leo Burnett, Turkey for Samsung, within the category: Electronics, Technology.
Creative Directors: Emrah Akay, Oktar Akin
Art Director: Ümit Senturk
Copywriters: Sezgin Rizaoglu, Deniz Cavdar
Creative Group Head / Art Director: Aren Selvioglu
Creative Group Head / Copywriter: Öykü Berberoglu
Highest Rated

The Samsung commercial was just great to watch. The message was clear and memorable. It was nice to see how the idea started and building the whole commercial from behind the scenes. It allowed the audience to see the work the actors and the staff did in order to make the commercial possible. I believe the reason it was such a great commercial was because it was based on a real life experience and it’s doing something very special for people who are hearing impaired. The most memorable part of the commercial was when the guy (Muharrem), was communicating with the girl and after he was told the news he broke in tears after watching everyone who was part of the experience. I think the only suggestion I would have liked to see was how the application works and if it’s with only specific phones that do it. This could have been shown towards the end before the commercial was over. Overall, Samsung did an amazing job.

The Samsung commercial was just great to watch. The message was clear and memorable. It was nice to see how the idea started and building the whole commercial from behind the scenes. It allowed the audience to see the work the actors and the staff did in order to make the commercial possible. I believe the reason it was such a great commercial was because it was based on a real life experience and it’s doing something very special for people who are hearing impaired. The most memorable part of the commercial was when the guy (Muharrem), was communicating with the girl and after he was told the news he broke in tears after watching everyone who was part of the experience. I think the only suggestion I would have liked to see was how the application works and if it’s with only specific phones that do it. This could have been shown towards the end before the commercial was over. Overall, Samsung did an amazing job.