Hearing hands

Agency Network: 
Published/Aired: 
February 2015

Description

Ambient advertisement created by Leo Burnett, Turkey for Samsung, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Directors: Emrah Akay, Oktar Akin
Art Director: Ümit Senturk
Copywriters: Sezgin Rizaoglu, Deniz Cavdar
Creative Group Head / Art Director: Aren Selvioglu
Creative Group Head / Copywriter: Öykü Berberoglu
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Highest Rated

Ashcer's picture

The Samsung commercial was just great to watch. The message was clear and memorable. It was nice to see how the idea started and building the whole commercial from behind the scenes. It allowed the audience to see the work the actors and the staff did in order to make the commercial possible. I believe the reason it was such a great commercial was because it was based on a real life experience and it’s doing something very special for people who are hearing impaired. The most memorable part of the commercial was when the guy (Muharrem), was communicating with the girl and after he was told the news he broke in tears after watching everyone who was part of the experience. I think the only suggestion I would have liked to see was how the application works and if it’s with only specific phones that do it. This could have been shown towards the end before the commercial was over. Overall, Samsung did an amazing job.

Ashcer
CrackerJackFlash's picture

Touching

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

kleenex's picture

not bad at all.

kleenex
Activity Score 58777
Web Designer/Developer
Shraddha_pawar's picture

Ah! Touching...
*Tears of Joy*

Shraddha_pawar
Activity Score 975
Copywriter |

Shraddha

Ashcer's picture

The Samsung commercial was just great to watch. The message was clear and memorable. It was nice to see how the idea started and building the whole commercial from behind the scenes. It allowed the audience to see the work the actors and the staff did in order to make the commercial possible. I believe the reason it was such a great commercial was because it was based on a real life experience and it’s doing something very special for people who are hearing impaired. The most memorable part of the commercial was when the guy (Muharrem), was communicating with the girl and after he was told the news he broke in tears after watching everyone who was part of the experience. I think the only suggestion I would have liked to see was how the application works and if it’s with only specific phones that do it. This could have been shown towards the end before the commercial was over. Overall, Samsung did an amazing job.

Ashcer
lesliejianghua's picture

Touching ad.

lesliejianghua
Activity Score 77
Art Director
halaby87's picture

Gr8 ad

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

damnson's picture

Touching, for sure.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

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