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Blind cap

Agency Network: 
Published/Aired: 
May 2016

Description

Cheil Spain and Samsung Electronics have developed a swimming cap incorporating the latest technology to help blind Paralympic swimmers detect when to flip turn at the end of a lane in the pool. ‘Blind Cap’, which has been developed in collaboration with the Spanish Paralympic Committee, is the first swimming cap equipped with a vibrating sensor and Bluetooth technology to alert blind swimmers at the precise moment they need to do a turn. 

Ambient advertisement created by Cheil, Spain for Samsung, within the category: Electronics, Technology.

Advertising Agency: Cheil Worldwide, Spain
Creative Director: Breno Cotta
Creative Art Director: Ana del Valle
Creative Copywriter: Mercedes Laso
Account Director: Sandra Pérez
Account executive: Asela Botella
Client Services Director: Yann Baudoin
Production company: Espada y Santacruz
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Highest Rated

kleenex's picture

WOW!!

kleenex
Activity Score 53332
Web Designer/Developer
damnson's picture

Nice.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Klara K.'s picture

Yes! Great job presenting what the brand can do and its values through doing some good in the world. Love it, good job!!

Klara K.
Activity Score 3343
Charles University in Prague
raspi's picture

Great

raspi
Activity Score 40
Copywriter
kleenex's picture

WOW!!

kleenex
Activity Score 53304
Web Designer/Developer
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