Description
Cheil Spain and Samsung Electronics have developed a swimming cap incorporating the latest technology to help blind Paralympic swimmers detect when to flip turn at the end of a lane in the pool. ‘Blind Cap’, which has been developed in collaboration with the Spanish Paralympic Committee, is the first swimming cap equipped with a vibrating sensor and Bluetooth technology to alert blind swimmers at the precise moment they need to do a turn.
Ambient advertisement created by Cheil, Spain for Samsung, within the category: Electronics, Technology.
Advertising Agency: Cheil Worldwide, Spain
Creative Director: Breno Cotta
Creative Art Director: Ana del Valle
Creative Copywriter: Mercedes Laso
Account Director: Sandra Pérez
Account executive: Asela Botella
Client Services Director: Yann Baudoin
Production company: Espada y Santacruz
Creative Director: Breno Cotta
Creative Art Director: Ana del Valle
Creative Copywriter: Mercedes Laso
Account Director: Sandra Pérez
Account executive: Asela Botella
Client Services Director: Yann Baudoin
Production company: Espada y Santacruz
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May 18, 2016 - 5:05damnson
Nice.
Copywriter |
An axe murderer of ads.
May 18, 2016 - 8:00Klara K.
Yes! Great job presenting what the brand can do and its values through doing some good in the world. Love it, good job!!
Charles University in Prague
May 18, 2016 - 11:34raspi
Great
Copywriter
May 18, 2016 - 11:46kleenex
WOW!!
Web Designer/Developer
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