Description
Cheil Spain and Samsung Electronics have developed a swimming cap incorporating the latest technology to help blind Paralympic swimmers detect when to flip turn at the end of a lane in the pool. ‘Blind Cap’, which has been developed in collaboration with the Spanish Paralympic Committee, is the first swimming cap equipped with a vibrating sensor and Bluetooth technology to alert blind swimmers at the precise moment they need to do a turn.
Ambient advertisement created by Cheil, Spain for Samsung, within the category: Electronics, Technology.
Advertising Agency: Cheil Worldwide, Spain
Creative Director: Breno Cotta
Creative Art Director: Ana del Valle
Creative Copywriter: Mercedes Laso
Account Director: Sandra Pérez
Account executive: Asela Botella
Client Services Director: Yann Baudoin
Production company: Espada y Santacruz
Creative Director: Breno Cotta
Creative Art Director: Ana del Valle
Creative Copywriter: Mercedes Laso
Account Director: Sandra Pérez
Account executive: Asela Botella
Client Services Director: Yann Baudoin
Production company: Espada y Santacruz
May 18, 2016 - 8:00Klara K.
Yes! Great job presenting what the brand can do and its values through doing some good in the world. Love it, good job!!
Charles University in Prague
