Be fearless of heights

Agency Network: 
March 2016

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Samsung and Cheil Worldwide held virtual reality training sessions to find out how an exposure to challenging situations through virtual experience can help people master their fears in real life. Among nearly 7,500 applicants from Germany, Austria, Russia, Romania, Bulgaria, Hungary and the United Arab Emirates, 27 selected people took part in the four-week training. After the training, participants were ready to face their fears, and celebrated their achievement by tackling situations which they never thought possible before

Ambient advertisement created by Cheil, South Korea for Samsung, within the category: Electronics, Technology.

Advertising Agency: Cheil Worldwide, South Korea
Chief Creative Officer: Wain Choi
Creative Directors: Stuart Mills, Guido Boehm, Omar Al Jabi
Associate Creative Director: Jax Jung
Art Directors: Joohee Lee, Jinwoo Ryu, Ksenia Sapunova
Copywriters: Hayden Yu-Hyun Lee, Annika D’Ambrogio, Aleksandr Gumarov
Account Directors: Eric Kang, Jongbin Lee
Account Executives: Najeong Kim, Bo Kim, Hee Jeong Yoo, Nitin Baweja, Anneta Rastopchina, Alexandra Park
Production Co.: Oyster, Markenfilm, Vice, Sugar Rush, Metranom, Rapid VR, Skonec
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