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Fretex Catwalk Stunt

Agency Network: 
Published/Aired: 
December 2010
Salvation Army:  Fretex Catwalk Stunt
Salvation Army Ambient Ad -  Fretex Catwalk Stunt

Description

Ambient advertisement created by Leo Burnett, Norway for Salvation Army, within the category: Public Interest, NGO.

Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Copywriter: Thomas Askim
Art Director: Eirik Stensrud
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Highest Rated

Guest's picture

great idea! the "runway audience" should have been much bigger thoiugh.

Guest
thedesignaddict's picture

Really, really great idea.

I hope to see more good stuff coming from Leo, Norway.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Saand's picture

they say everything is done, there is nothing new anymore....
yes there is, fantasy and hard work

Saand
Activity Score 150
Copywriter
jackmancer2017's picture

The fact that they used the subway exit for this was really smart. Really worth to watch the video, the image doesn't do justice to this fantastic idea.

jackmancer2017
Drog6's picture

amazing!
smart as hell

Drog6
Activity Score 60
kripaakar's picture

awesome brilliant!!!

kripaakar
Activity Score 522
Administrative
kripaakar's picture

awesome brilliant!!!

kripaakar
Activity Score 522
Administrative
Ads.chinaSMACK's picture

Reminds me of the VW piano stairs 'fun campaign'.

Nice one Leo Burnett.

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Guest's picture

10

Guest
Guest's picture

so refreshing, congrats!

Guest
Guest's picture

genius, love it!!

Guest
jackblack's picture

A bit of a stretch, but a nice thought nonetheless.

jackblack
Activity Score 2362
Art Director
fotdot's picture

I'd like to see the people who thought this was stupid and ran off.

fotdot
Activity Score 673
Creative Director
Lazarus's picture

I'd be offended.

Lazarus
Activity Score 1536
Creative Director
Cheerriiee's picture

Why? you wouldnt do that to support a good cause?

Cheerriiee
Activity Score 952
Graphic Designer
LudwigVan's picture

Great idea, just great.

LudwigVan
Activity Score 176
sirvan's picture

Fabulous. But, like others have said, you definitely run the risk of some people not liking this. But I think it's worth that risk :)

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Oh c'mon guys! This is an excellent idea for a good cause. If someone gets offended, then it's his problem. And remember; all the great campaigns offend someone. The poor campaigns don't affect anyone.

Guest
Tero Ylitalo's picture

Oh c'mon guys! This is an excellent idea for a good cause. If someone gets offended, then it's his problem. And remember; all the great campaigns offend someone. The poor campaigns don't affect anyone.

Tero Ylitalo
Activity Score 628
Planner at Zeeland
Glut's picture

Clever work! Nice.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Cheerriiee's picture

This is great! you can see all models enjoyed themselves, wich leaves you with a great will to support the cause.

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

Leo Burnett. Are. The. Kings. This idea is straight boss.

Guest
Anonymous Author's picture

Very well executed and particularly relevant production, although not a new idea; Candid camera, Pranked etc.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

thedesignaddict's picture

"Candid camera" is not an idea. It's a medium/method.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Wordnerd's picture

just great

Wordnerd
Activity Score 6692
Copywriter
CuriousPencil's picture

I'd give the shirt off my back to have had this idea. Fantastic work.

CuriousPencil
Activity Score 4225
Copywriter
Janae's picture

this is really good. but if this is an entry to a subway, why there are just so few people walking trough?
didn't they let the ugly people trough?

Janae
Activity Score 385
thedesignaddict's picture

There aren't any ugly people in Norway ;-)

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

great idea! the "runway audience" should have been much bigger thoiugh.

Guest
vevelehocka's picture

awsome!!

vevelehocka
Activity Score 163
Dzsoi's picture

Lovely idea! I don't think this offends anybody, but many people must have been abashed. I would have been for sure.

Dzsoi
Activity Score 8609
Copywriter
Robwanali's picture

awesome

Robwanali
Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

Guest's picture

Gold!

Guest
Leons Daniel's picture

smart

Leons Daniel
Activity Score 6
Graphic Designer at Grapgic Designer (Mudra Communication)
Leons Daniel's picture

smart

Leons Daniel
Activity Score 6
Graphic Designer at Grapgic Designer (Mudra Communication)
nicebastard's picture

Simply clever!

nicebastard
Activity Score 298
KDadá's picture

Smart smart smart!!!....Damn good!

KDadá
Activity Score 106
Stanley Chrislie's picture

brilliant!!

Stanley Chrislie
Activity Score 22
Creative Director at Petra Christian University
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