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2011 Holiday 3D Projection

Agency Network: 
Published/Aired: 
November 2011

Description

This year, the activity was quite unique in that shoppers could scan QR codes on the windows of Saks which saw them redirected to a mobile site where they could watch the projection and find out about Saks. Our team worked very closely with the visual display team at Saks who worked on the windows to incorporate characters/elements of the windows into the projection, such as the yetti on the top of the building and the pipes that come out of the windows. The giant clock is a permanent feature – unusual for a video-mapping projection - counting down the time until the next projection. The projection runs from November 21st until January 6th, 5pm to 10pm.

Ambient advertisement created by Iris, United States for Saks Fifth Avenue, within the category: Retail Services.

Advertising Agency: Iris, USA
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Highest Rated

Andrej's picture

All I could think about was that old "Pipes" screensaver...

Andrej
Activity Score 656
Copywriter
ivan's picture
ivan
Creative Director at Ads of the World
atb2005's picture

A slight improvement over last year's, but still boring.

atb2005
Activity Score 13557
andylefty's picture

A little boring to be honest.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

I say the music was better last year.

kleenex
Activity Score 58657
Web Designer/Developer
Andrej's picture

All I could think about was that old "Pipes" screensaver...

Andrej
Activity Score 656
Copywriter
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