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Published/Aired: 
April 2008
Russian Bear Vodka:  Mirror
Russian Bear Vodka Ambient Ad -  Mirror

Description

Ambient advertisement created by Lowe, South Africa for Russian Bear Vodka, within the category: Alcoholic Drinks.

Caption

Real men don't drink and drive.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Copywriter: Simon Lotze
Art Director / Illustrator: Brian Bainbridge
Photographer: Cameron Watson
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Highest Rated

ponteaqui's picture

si no lo puedes leer , no manejes .

ponteaqui
Activity Score 18
director creativo
klaussnow's picture

cool idea, but then "lets make it look old-timey commie propaganda poster-y" the client said.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Blissful's picture

ha!

Blissful
Activity Score 142
Best ever!
RM's picture

Jeez that would mess with you if you were drunk! Great idea

RM
Activity Score 419
Copywriter
All ears's picture

Very nice, I like.

All ears
Activity Score 233
Copywriter, London
Chris's picture

great idea

Chris
Activity Score 1935
Art Director
RajToo's picture

Rubbish. There's no actual idea, just a gimmick with the reversed type.

RajToo
Activity Score 134
Art Director
wing2aska's picture

c'mon dude,just open your tiny little mind one inch wider, will ya?

wing2aska
Activity Score 58
copywriter
the pitts's picture

Someone thought of the "gimmick" to do a poster that can be read when seen in a mirror by people who may have had a few drinks.

Hmmm, sounds like an idea to me RajToo.

the pitts
Activity Score 54
smarter
ponteaqui's picture

si no lo puedes leer , no manejes .

ponteaqui
Activity Score 18
director creativo
cheza's picture

But the important message is reversed when read from the mirror: "Please drink responsibly [...]"

cheza
Activity Score 100
Graphic Designer
phoamcor's picture

This is fuggin' AWESOME.

WELL DONE, FELLAS.

phoamcor
Activity Score 1284
biabitch's picture

i dont see the need for the mirror trick.

biabitch
Activity Score 298
saatchi
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