Kites of Hope

Agency Network: 
Published/Aired: 
March 2016

Description

Over 3000 children go missing in Karachi every year. To find these missing children we transformed kites, a popular cultural icon of Pakistan, into a new medium for our message. These Kites of Hope, with the missing children’s details printed on them, were distributed in Karachi on the day of Basanth - a traditional spring festival where kites are flown in the thousands.

Ambient advertisement created by Y&R, Pakistan for Roshni, within the category: Public Interest, NGO.

Advertising Agency: Y&R Singapore / Spectrum Y&R Pakistan
Strategist: Sarah Fahim
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Highest Rated

James.Ng's picture

Interesting use of a cultural icon.

James.Ng
Activity Score 128
James.Ng's picture

Interesting use of a cultural icon.

James.Ng
Activity Score 128
damnson's picture

Nice one, if it has never been done before.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I fully agree.

kleenex
Activity Score 58777
Web Designer/Developer
halaby87's picture

as long as worked

halaby87
Activity Score 10512
Other at Health Communications Egypt |

M.Halaby

BAdsoftheworld's picture

Insteresting idea

BAdsoftheworld
Activity Score 3519
Klara K.'s picture

Can the children's faces actually be seen from the ground?

Klara K.
Activity Score 3343
Charles University in Prague
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