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The fake accident

Campaign
Agency Network: 
Published/Aired: 
October 2009

Also From This Campaign 2

Description

Ambient advertisement created by Mercury 360, Romania for Romanian Traffic Police, within the category: Public Interest, NGO.

Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Creative Group Director: Adi Pasarica
Art Director: Andrei Nedea
Copywriter: Adi Pasarica
Production: Animotion / Lite Microsystems
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Highest Rated

Guest's picture

so... u can die while talking on the phone... aww i didnt know that everytime i got in my car...

Guest
Guest's picture

so... u can die while talking on the phone... aww i didnt know that everytime i got in my car...

Guest
Guest's picture

This is a great angle...i hope that the entry video into other shows doesn't end so abruptly. I dig this.

Guest
Guest's picture

unfortunately the video is cut a little at the end. here is a link where you can see the entire film.
http://www.youtube.com/watch?v=PYHJIh-en-E

Guest
razorsharp creative's picture

Not bad, but it seems like most of the "lonely guys" who called either shrugged or laughed. If it put the image of the woman hitting the wind shied in their heads,which in turn made them think twice before calling their other pretend girlfriend, then I guess it worked. Although, it seems more likely that most people will tell their friends about this crazy ad on the wall of the mall, while they talk to them on their cell phones while driving.

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

CuriousPencil's picture

I like this. I think as soon as they realise it's a stunt they can laugh, out of nervousness or relief. But I'm sure there was enough immediate shock and guilt getting into their systems before the truth let them off the hook.

CuriousPencil
Activity Score 4225
Copywriter
LeeHarvey's picture

Impact!

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Interesting

Guest
Guest's picture

great idea. very nice new media.

Guest
Sdb's picture

Well executed.. It conveys direct message to the viewers.

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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