True stars ride to Rock in Rio in public transport

Agency Network: 
Published/Aired: 
May 2010
Rock in Rio:  True stars ride to Rock in Rio in public transport
Rock in Rio Ambient Ad -  True stars ride to Rock in Rio in public transport

Description

The festival has a big environmental concern and, therefore, wanted to encourage and reward people who use public transport. The concept created was "True stars ride to Rock in Rio in public transport". The stunt had three stages:
1. At the entrance of public transport stations, paparazzi and fans approached passersby, took pictures and asked for autographs.
2. The photos were
3. People had to say "I am in this picture" to win amazing prizes.
In one week, were taken over 500 photos were taken and the album had thousands of comments.

There is a video here too: http://vimeo.com/12175358

Ambient advertisement created by Torke, Portugal for Rock in Rio, within the category: Recreation, Leisure.

Advertising Agency: Torke, Portugal
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Highest Rated

Dzsoi's picture

I see, thx!

Dzsoi
Activity Score 8603
Copywriter
Dzsoi's picture

98 = hundreds of comments? :)

Dzsoi
Activity Score 8603
Copywriter
thaisfabris's picture

Dzsoi, 98 was just the number of comments for the album cover. Each pic had many comments as well.

thaisfabris
Activity Score 5
Creative Director
Dzsoi's picture

I see, thx!

Dzsoi
Activity Score 8603
Copywriter
hufflepoff's picture

Good idea!

hufflepoff
Activity Score 430
Art Director at shwing
Guest's picture

WOW! found it amazing! it's a non expensive "guerilla" action and i think it is very effective! congrats

Guest
supertav08's picture

simple

98 comments... thousands LOL

supertav08
Activity Score 204
tbwa/guatemala
Frederico Roberto's picture

That was just the album cover m8...:D Each photo had many comments as well. Hundreds...not thousands :D

Frederico Roberto
Activity Score 221
Executive Creative Director
prs's picture

nice, little messy for me thou.

prs
Activity Score 210
Creative Director at Kathmandu, Nepal |

Don't follow the herd - be yourself!

tamils's picture

hmmm good,,,

tamils
Activity Score 202
velammal college of management
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