Agency Network: 
June 2013


In order to prevent drunk driving during the biggest Latvian Midsummer celebration we created a simple tool: send a text to your drunken friend if he/she attempts to drive while intoxicated. By entering friend’s name and phone number the recipient got the SMS from his/her future self.

Ambient advertisement created by !Mooz, Latvia for Road Traffic Safety Department of Latvia, within the category: Public Interest, NGO.

Advertising Agency: !MOOZ, Riga, Latvia
Creative Director: Eriks Stendzenieks
Copywriters: Eriks Stendzenieks, Janis Jonevs
Account Director: Didzis Paeglis
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kleenex's picture

The end to this video sucked. Did this idea really work??

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