Description
We put small scooters in the customers' way along with tag-line "Scooter: small and vulnerable". Either the customer noticed the toy in his way and got the message or accidentally crushed the toy, thus getting even more direct experience.
Ambient advertisement created by !Mooz, Latvia for Road Traffic Safety Department Latvia, within the category: Public Interest, NGO.
Advertising Agency: !MOOZ, Riga, Latvia
Creative Director: Eriks Stendzenieks
Art Director: Pēteris Lidaka
Account Director: Didzis Paeglis
Creative Director: Eriks Stendzenieks
Art Director: Pēteris Lidaka
Account Director: Didzis Paeglis
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