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Changing Destinies

Agency Network: 
Published/Aired: 
March 2017
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Description

On International Women's Day, to get attention to gender violence, we renamed RIOGaleão Airport for the name of the biggest icon in the fight against it: Maria da Penha, who names the law against domestic violence in Brazil. The same action was taken online on the airport's social network profiles and with the support of digital influencers that also changed their names. For the first time, a Brazilian airport had a woman's name, provoking and unprecedented debate over representativeness.

Ambient advertisement created by Agencia3, Brazil for RIOgaleão, within the category: Public Interest, NGO.

Advertising Agency: Agência3, Rio de Janeiro, Brazil
Creative Director: Fábio Onofre
Creative Vice-President: Paulo Castro
Vice-president of Strategy: Eduardo Barbato
Art Director: Marcelo de Holanda
Copywriter: Thiago Moreno
Creative Assistant: Lucas Afonso
Film Production: Movie Machine
Sound Production: Nova Onda Studios
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kleenex's picture

Love the idea.

kleenex
Activity Score 58667
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