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Anti-Piracy Campaign Voodoo

Campaign
Agency Network: 
Published/Aired: 
October 2009
Rhythm House:  Anti-Piracy Campaign Voodoo

Description

To inform people that online piracy has grave repercussions on the very artists they love.

Ambient advertisement created by Publicis, India for Rhythm House, within the category: Recreation, Leisure.

Caption

Online Piracy is killing your favourite artist.

Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Photographer: Aditya Bobhate
Doll Artists: Madhukar Bonkar, Danica D’souza
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dennis rodman's picture

I like the campaign, but I think it's not enough to beat the online piracy...but that's a huge problem, bigger than advertising.

dennis rodman
Activity Score 14
Pccs's picture

Concept, idea and execution are really great! but copy is too straightforward and not creative, if more work would have been put on to it, then the result would have been excellent.

Pccs
Activity Score 212
Graphic Designer
michelangelo's picture

we should concentrate campaigns like these at the chinese

michelangelo
Activity Score 660
atb2005's picture

I love the campaign too. The only reason I'm giving it 8, instead of 9, stars is because it will not work. NO anti online piracy campaign would work.

atb2005
Activity Score 13557
John van de Vorstenbosch's picture

I really like the insight AND the execution. But to me it looks like yet another good anti-piracy concept shot at the wrong target. Warnings on legal DVD's, campaigns next to legal CD's.. if anything will work, it's not the right campaign in the wrong place!

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
LeeHarvey's picture

Stop nagging about insights mister vandenbosch, what are you, a strategy planner?

LeeHarvey
Activity Score 3045
Creative Director
brandingworthspreading's picture

I like this approach. I find it very creative. It does create awareness.

Take a look at this campaign. It's called music matters. The concept is amazing. This organization is working on the same issue, but in a truly engaging way, to actually reduce it.

http://brandingworthspreading.blogspot.com/

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

brandingworthspreading's picture
brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

xcreativity's picture

not a fan of the approach taken

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

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