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Agency Network: 
Published/Aired: 
December 2010
Republic of Estonia:  The Euro
Republic of Estonia Ambient Ad -  The Euro

Description

On the arrival of the new year the Republic of Estonia adopted the joint European currency, the euro. And to celebrate a job well done, the Ministry of Finance was decorated with a giant € simply by leaving on a few lights.

Ambient advertisement created by Wunderman, Estonia for Republic of Estonia, within the category: Public Interest, NGO.

Advertising Agency: Vatson Wunderman, Tallinn, Estonia
Creative Director: Madis Ots
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Davosk's picture

I was going to say this is pathetically weak but on reflection I'll just say pathetic.

Davosk
Activity Score 4811
Art Director
LeeHarvey's picture

I'd stick to pathetically weak Davosk. Very accurate indeed.

LeeHarvey
Activity Score 3045
Creative Director
jackmancer2017's picture

;p I do like it, c'mon, it's Estonia. How many creatives can they have?

jackmancer2017
Hiperion's picture

In USA how many arrogant can they have?

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
jackmancer2017's picture

I actually meant it positive. Estonia isn't exactly a G7 country and pretty small, those countries are usually left behind when it comes to making great ads too. With 1,3 million population, of course it has less creative then let's say the UK ;-)

Also, I'm not from the USA.

jackmancer2017
Hiperion's picture

SImple (maybe too much)

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
fotdot's picture

Okay. So?

fotdot
Activity Score 673
Creative Director
Sdb's picture

Straight & blatant.

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Tripioso's picture

C'mon Guys. don't be so harsh. Just picture living with a struggling currency which, from new year starts with the strong one. I think it's fine. It's no jawdropping, nor eyepopping. but if was an Estonian, i would say "Hey, did you see it? Cool!"

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Billoughsby's picture

It's been a long while since I've seen an alert-the-media formal announcement that a few lights are left on at quitting time. Maybe never. So the guys hitting -- or not hitting -- the light switch at quitting time are the real brainiac creative geniuses here. To them, kudos.

Billoughsby
Activity Score 5154
Art Director |

That's it.

luispiter's picture

and creativity?

luispiter
Activity Score 2756
comunication
suresh90's picture

Nothing new here :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

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