Agency Network: 
December 2010
Republic of Estonia:  The Euro
Republic of Estonia Ambient Ad -  The Euro


On the arrival of the new year the Republic of Estonia adopted the joint European currency, the euro. And to celebrate a job well done, the Ministry of Finance was decorated with a giant € simply by leaving on a few lights.

Ambient advertisement created by Wunderman, Estonia for Republic of Estonia, within the category: Public Interest, NGO.

Advertising Agency: Vatson Wunderman, Tallinn, Estonia
Creative Director: Madis Ots
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Davosk's picture

I was going to say this is pathetically weak but on reflection I'll just say pathetic.

Activity Score 4801
Art Director
LeeHarvey's picture

I'd stick to pathetically weak Davosk. Very accurate indeed.

Activity Score 3029
Creative Director
jackmancer2017's picture

;p I do like it, c'mon, it's Estonia. How many creatives can they have?

Hiperion's picture

In USA how many arrogant can they have?

Activity Score 3092
Creative Director at zinkproject Valencia
jackmancer2017's picture

I actually meant it positive. Estonia isn't exactly a G7 country and pretty small, those countries are usually left behind when it comes to making great ads too. With 1,3 million population, of course it has less creative then let's say the UK ;-)

Also, I'm not from the USA.

Hiperion's picture

SImple (maybe too much)

Activity Score 3092
Creative Director at zinkproject Valencia
fotdot's picture

Okay. So?

Activity Score 672
Creative Director
Sdb's picture

Straight & blatant.

Activity Score 1354
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Tripioso's picture

C'mon Guys. don't be so harsh. Just picture living with a struggling currency which, from new year starts with the strong one. I think it's fine. It's no jawdropping, nor eyepopping. but if was an Estonian, i would say "Hey, did you see it? Cool!"

Activity Score 442
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Billoughsby's picture

It's been a long while since I've seen an alert-the-media formal announcement that a few lights are left on at quitting time. Maybe never. So the guys hitting -- or not hitting -- the light switch at quitting time are the real brainiac creative geniuses here. To them, kudos.

Activity Score 5140
Art Director |

That's it.

luispiter's picture

and creativity?

Activity Score 2746
suresh90's picture

Nothing new here :)

Activity Score 614
Art Director at visualizer |

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