Discover the bumps in good time
Description
Ambient advertisement created by McCann, Romania for Renaissance Foundation for Education, within the category: Public Interest, NGO.
Caption
Discovered a bump? Call 0800 300 300 and set an appointment for a breast cancer check up.
Advertising Agency: McCann Erickson Romania
Creative Director: Adrian Botan
Art Director: Razvan Chifu
Copywriter: Catalin Dobre
Additional credits: Dana Hogea, Andreea Harjanu
Creative Director: Adrian Botan
Art Director: Razvan Chifu
Copywriter: Catalin Dobre
Additional credits: Dana Hogea, Andreea Harjanu

Sep 09, 2009 - 8:56Guest

Sep 09, 2009 - 9:13Guest
Guys, this has just been done. Not again. And the link between a road and a woman's health is really weak.
http://www.trendhunter.com/trends/taiba-hospital-breast-bump
Google it you find plenty of more examples...

Sep 09, 2009 - 10:56Guest
I'm almost as sensitive about speed bumps as I am about breast cancer. Come on, seriously?!?

Sep 11, 2009 - 7:36Guest
Nothing to say of the shocking ps work.
Sep 14, 2009 - 4:13just write
i first liked the idea... but I dint it's a complete rip off...
Copywriter at Banyantree communications
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