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Agency Network: 
Published/Aired: 
April 2010
Removing barriers movement:  Empty book
Removing barriers movement Ambient Ad -  Empty book

Description

Ambient advertisement created by McCann, Turkey for Removing barriers movement, within the category: Public Interest, NGO.

Caption

The barrier is sometimes just a book

Advertising Agency: McCann Erickson Istanbul, Turkey
Creative Directors: Oktar Akın, Hakan Yegen
Art Director: Fırat Yıldız
Copywriter: Deniz Tan
Account Director: Ezgi Baripoglu
Account Supervisor: Yağmur Erengül
Account Manager: Cihan Ünalan
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Highest Rated

netei's picture

done before. not for blind though. different brand same idea basically...
maalesef....

netei
Activity Score 215
atb2005's picture

I'd remove "Are you aware?" (it's redundant) and place a call to action (log on to www. to learn more)

atb2005
Activity Score 13557
Jaziel's picture

I believe sometimes words, grammar, sentence structure and communication is different in other regions. to them it may be a better approach.

Jaziel
Activity Score 8
Web Designer/Developer
firat's picture

Below the bookmark you can see the website. And it is also the logo.
http://www.engellerikaldir.com

firat
Activity Score 99
Art Director at McCann Erickson Istanbul |

http://www.elmaaltshift.com

netei's picture

done before. not for blind though. different brand same idea basically...
maalesef....

netei
Activity Score 215
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