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Fright

Agency Network: 
Published/Aired: 
December 2011

Description

Ambient advertisement created by Publicis, Brazil for Relame, within the category: Public Interest, NGO.

Advertising Agency: Publicis, São Paulo, Brazil
Chief Creative Officer: Hugo Rodrigues
Creative Directors: Hugo Rodrigues, Denis Kakazu
Art Director: Antonio Correa
Copywriter: Gustavo Alves
Director: Diogo Ekizian
Production Company: Casa da Mãe Joana
Music / Audio Prodution: Lua Nova
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Highest Rated

kimbaze's picture

cheap prank... wrong target. At least target the drivers talking on the phone at a red light...

kimbaze
Activity Score 102
Creative Director at ImpactBBDO Algeria |

coz i said so

Blashyrkh's picture

Yes, but the target are the drivers not the pedestrians.

Blashyrkh
Activity Score 32890
Art Director
simonds08's picture

I wonder how effective this was being that people had to read the back of the guy's shirt to get the message.

simonds08
Activity Score 598
kleenex's picture

They had an idea, BUUTTTTT imo the whole thing did not work at all.

kleenex
Activity Score 58793
Web Designer/Developer
Chechelento's picture

Are you serious?

You really think that will solve the problem?

Chechelento
Activity Score 63
alistair's picture

wrong message, wrong target.
and you smash ears people.

alistair
Activity Score 162
Art Director at Independent
kalpesh78's picture

really 5tupid idea. Try using it at a traffic signal when people do talk on the phone.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

kimbaze's picture

cheap prank... wrong target. At least target the drivers talking on the phone at a red light...

kimbaze
Activity Score 102
Creative Director at ImpactBBDO Algeria |

coz i said so

NicoCiego's picture

*facepalm*

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Baelin's picture

I really don't resort to flaming, but this fucktardedly poorly thought idea is an absolute disgrace to our profession! What the hell were you idiots *not* thinking?!

Baelin
Activity Score 273
Copywriter
sirvan's picture

How incredibly annoying

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

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