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Published/Aired: 
May 2016
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Rejoice Shampoo:  Hair Hockey
Rejoice Shampoo Ambient Ad -  Hair Hockey

Description

Ambient advertisement created by Leo Burnett, Philippines for Rejoice Shampoo, within the category: Health.

Advertising Agency: Leo Burnett Manila, Makati City, Philippines
Creative Directors: Raoul Panes, Alvin Tecson
Art Director: Mela Advincula
Copywriter: Alvin Tecson
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spacemanghandi's picture

smooth.

spacemanghandi
Activity Score 156
Blashyrkh's picture

It's good

Blashyrkh
Activity Score 32890
Art Director
atb2005's picture

It is engaging indeed.

atb2005
Activity Score 13557
Hibon's picture

Great idea.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

terrible play of words

Guest
Lucylu's picture

Very different - i like the idea.

Lucylu
Activity Score 109
angieraj's picture

Very cool

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

capywriter's picture

what a stretch...

capywriter
Activity Score 5512
Copywriter at Freelance
sloppy4's picture

give it a week, it'll be covered in spilled beer and cigarette butts. then it'll be funny.

sloppy4
Activity Score 1492
Dzsoi's picture

Do you drink beer in the middle of a mall usually? Bad boy!
I think this is great, on the spot, catches attention, generates some hype.

Dzsoi
Activity Score 8611
Copywriter
atb2005's picture

Sloppy is not a boy, but a girl! haha You are forgiven, buddy.

atb2005
Activity Score 13557
Migzter13's picture

wow.. Is this re-released?
I've already seen this about a year or two ago.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Anonymous Author's picture

Silent H?
That is a swishly crafted image.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

Good association actually.
But it's work if the people who play the game are the target audience.

Guest
remotedt's picture

agreed! if this product was for frat boys... all for it... looks like young women to me... not the typical air hockey player.

remotedt
Activity Score 92
graphic designer
Dzsoi's picture

In my country air hockey is not a typical male game unlike table soccer or car simulators for example.

Dzsoi
Activity Score 8611
Copywriter
Nguyen Thanh Hai's picture

love it.

Nguyen Thanh Hai
Activity Score 105
Graphic Designer at Golden Communication Group
velle's picture

oh man, real smooth.

velle
Activity Score 1550
Copywriter
mniclim's picture

Cool!

mniclim
Activity Score 20
Other at HR - Logica Philippines
antoniobac's picture

just awesome

antoniobac
Activity Score 192
PUCP
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