Agency Network: 
March 2010
Red Cross:  Torture


Advertising Agency: The Fuel Agency, Australia

Other Additional Credits: Andre Ash, Rachel Corponi, Adam O'Neill

Ambient advertisement created by The Fuel Agency, Australia for Red Cross, within the category: Public Interest, NGO.


Torture is never OK.
Even wars have laws.

Executive Creative Director: Rod Clausen
Senior Art Director: Ed Bechervaise
Senior Copywriters: Simon Robins, Toby Blackler
Account Manager: Mary Atley
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everartz's picture

tell it to the americans in iraq

Activity Score 7613
Art Director |

| everartz |

Hiperion's picture


Activity Score 3138
Creative Director at zinkproject Valencia
satrianee's picture

this is too real and harsh. just like it should be for the subject matter.

Activity Score 3748
dsklan's picture

so what?!

Activity Score 1926
Art Director at homeshop
Phil Lestino's picture

Well if they hadn't have put a couple of bloody chairs wirth a big sign saying that torture is never good
I would have just carried on living my life thinking that torture was sometimes good....
so thanks for telling me now I won't go around thinking that sometimes it might be fun to torture someone .
Saved me a lot of trouble!

Phil Lestino
Activity Score 1684
satrianee's picture

they may be referring to the "patriot act" or the guantanamo trials?

Activity Score 3748
bad astronaut's picture

Might as well have Jigsaw sit on one of those chairs.

bad astronaut
Activity Score 544
silvi's picture

Not connection between text and chairs

Activity Score 4172
Roger Keynes's picture

You're not telling me anything.
What do you want me to think?
Yes, of course it needs to stop.
Something needs to give here.
Change the line or the 'visual'.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Roger Keynes's picture

bt the way... EVEN WARS HAVE LAWS simply doesn't ring true... on either side.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

maranca82's picture

Totally agree. Since when are there laws to war? This campaign is awful.

Activity Score 422
satrianee's picture
Activity Score 3748
Enduwolf's picture

Probably the best of a lackluster campaign.

And Roger, there are laws to war, otherwise there wouldn't be war criminals. Of course, the people in power decide the laws, but that's a different issue for a different website.

Activity Score 165
Copywriter at Advertising Energy Group
blueturtles's picture

idea is to direct. it needs more of a twist otherwise it's forgettable.

Activity Score 239
Art Director at BBDO
rolling.stone's picture

this one is strong

Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

pwucel's picture

amazing blood stain, it precisely hit the chairs only, Art direction is fading... sorry

Torture? just by that bloody chairs is enough to understand. Put that envelop in small size at the bottom or top if it is badly needed

Activity Score 158
Art Director at LinsAd (Singapore)
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