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SeanMartin's picture

*Very* nice use of media. The "evening" ad looks, frankly, a little suspicious because backlighting normally isnt this even -- or this brightly detailed. But even as a concept, it raises interesting possibilities.

SeanMartin
Guest commenter's picture

How does that happen

Guest commenter
SeanMartin's picture

The evening image is printed on the inside of the billboard sheet. During the day, it wouldnt be visible, but at night, really strong backlighting would add it to the front-side image.

SeanMartin
luispiter's picture
luispiter
Activity Score 2756
comunication
Hibon's picture

Clever, great idea !!!! BRAVO.

Hibon
Activity Score 3734

Simple ideas are the best !

jsantanaxp's picture

Agree.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Guest commenter's picture

Interesting, but I don't know what you're selling.

Guest commenter
tototwiga's picture

Novel use of media.

tototwiga
Activity Score 153
Toto
rrqp's picture

despite the fancy billboard.

the basic idea of selling cigarettes is absolutely wrong

so what are you selling? lung cancer?

rrqp
singye's picture

wait, this is a cigarette ad? hmmmm

singye
Activity Score 180
Mountbatten
Guest commenter's picture

it's a cigarette product, but it tells about social message that during ramadhan month, the moslem should not keep their anger and revenge

Guest commenter
Guest commenter's picture

it's cigarette product, but in th form of social message that tells that especially during ramadhan month, the moslems should not keep their anger / revenge, it does work for people in Indonesia, since the majority of Indonesia people are moslems,

Guest commenter
Goblin's picture

very nice boys and girls! respect

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

Guest commenter's picture

its not really about "anger and revenge" that you're talking about, its about abstinence. Keeping away from all kinds of worldly sins. And also... the term is "Muslim" not "moslem"

Guest commenter
Guest commenter's picture

Its not about the "anger and revenge" that you're talking about. Its about abstinence. Keeping away from all worldly sins. Also, the term is "Muslim" not moselm...

Guest commenter
des4graphic's picture

Great idea, clever media using

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\\Graphic in every where.... look around you!\\

des4graphic
Activity Score 282
senior graphic designer |

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\\Graphic in every where.... look around you!\\

Guest's picture

FYI...
cigarettes companies used to promote their brand in a "different" catchy way since it's prohibited to advertise an actual people smoking etc..
Instead, they're doing something weird where most people doesn't understand the meaning at all.. or like this one, goes along with the season or ambience at the time which is to me a very clever use of media..

I've found an article about the ad..

http://www.brandrepublic.com/News/753432/Sampoerna-CSR-push/

Guest
Guest's picture

like this much..
love you full..=D

Guest
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