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Agency Network: 
Published/Aired: 
February 2010
Rako Condoms Ambient Ad -  Sauce

Description

Brief: To create awareness for using Rako condoms by reaching active young people at the places they are most likely to visit when starting and finishing party nights.

Concept: Many of them visit fast-food restaurants where they often eat kebab packed in the well-known foil which protects clothes from having unwanted sauce-drops on them. So this foil secures protection for everyone to enjoy the pleasure of eating a kebab. And it is a coincidence that Rako condoms have the same function: securing safe sex for people - with no dripping.

Implementation: We took advantage of this similarity in the communication of Rako condoms and we used this unconventional channel of ambient communication. With this the access of concerned young target group is guaranteed just because almost each of them have taken delight in enjoying the pleasures... of eating a kebab.

Ambient advertisement created by Insomnia, Hungary for Rako Condoms, within the category: Health.

Caption

Non - drip pleasure

Advertising Agency: Insomnia Advertising Agency, Hungary
Creative Director: Balazs Bota
Art Director: Daniel de la Torre
Copywriter: Gergely Peter
Illustrator: Ferenc Toth
Photographer: Ferenc Toth
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rabbitz's picture

no
i wont eat anything in condom

rabbitz
Activity Score 464
AD MAN
bricard's picture

Exactly what I was thinking.

bricard
Activity Score 189
Pushkaraj Shirke's picture

monkey feels disgusted :(

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

Bangads's picture

Eating is not that good idea....although....but good way of thinking

Bangads
Activity Score 65
Copywriter at Copywriting
Phil Lestino's picture

I can imagine drunken students wearing the kebab bags on their dicks and trying to tell the girls it was safe to screw..Bad idea!

Phil Lestino
Activity Score 1684
gmint7's picture

bunch of hacks trying too hard to be creative

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

raulbanderas's picture

bad really bad!!! disgusting!!!

raulbanderas
Activity Score 357
Dzsoi's picture

Sperm and eating. No way. After ejaculating a very creative idea, you have to use the condom of your rational brain and most of the time kill your creative "baby" before it borns.

Dzsoi
Activity Score 8557
Copywriter at Brightly
xcreativity's picture

what the f"#$ is this!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

CiLLA's picture

Totally disgusting lol.

CiLLA
Activity Score 31
andyStock's picture

This is so bad - who wants to eat food out of a condom!? Disgusting!

andyStock
Activity Score 666
muraliduggineni's picture

disgusting

muraliduggineni
Activity Score 104
Copywriter |

murali duggineni

brandingworthspreading's picture

Food and sex don't mix.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

thedesignaddict's picture

This is crap on every level.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Viranica's picture

Disgusting.

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
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