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Racket

Published/Aired: 
January 2007
 Racket
 Racket

Description

Caption

The fastest server generate over 560 Newtons. Enough force to propel a human skywards.
Experience the best tennis at the tennis masters cup 2006.

Advertising Agency: TBWA, Shanghai, China
Creative Directors: Yang Yeo, James Lee, Raymond Chin
Copywriters: Sharon Xu, Zhang Yunfan, Nemo Jiang
Art Directors: Kent Lu, Kenith Cao, Congzi Xia
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Jozef's picture

Very nice, any credits available other than the agency (i.e. designer, director)?

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Jozef
Activity Score 60
Graphic Designer |

http://www.councilc.com/

ivan's picture

I added the credits.

ivan
Activity Score 12
Creative Director at Ads of the World
longtooth's picture

Good one.

longtooth
Activity Score 52
Art Director
drizae's picture

Nice, looks like loads of fun! Not many people around though...

drizae
Activity Score 503
Copywriter |

Fail Harder.

darkknight's picture

Wonderfull.

darkknight
Activity Score 58
Creative Director |

le bu

budibud's picture

Cute

budibud
Activity Score 128
Copywriter at Freelance |

Boediboed
Trying to retire ad-man

dingo's picture

doesn´t look real

dingo
Activity Score 26
Copywriter
chimie's picture

mybe that's why there are so few people aound

chimie
Activity Score 156
Copywriter
rusty's picture

It's real.
We have the press coverage to prove it.
C'mon guys, keep the faith in real work being decent.

rusty
Activity Score 2
Copywriter
slimseni's picture

Good thinking. but mind your language; the right word is "serves" but "server"
ATH
(Always Trigger-Happy)

slimseni
Activity Score 85
Copywriter |

Ever wondered why 'Gorilla' won a 'Lion'(at Cannes)?

kre8's picture

slimseni - er no, its correct in the ad.
a player "serves" a tennis ball.

its great to see work coming out of china without the creatives getting sacked for it! good stuff.

kre8
Activity Score 989
Copywriter
SanBruno's picture

pity the man in the green suit. Must have starve for this job.

SanBruno
Activity Score 20
Copywriter
chopsticks214's picture

Can someone tell me where this ad comes from? magazine? newspaper? What media vehicle was used and what target markets was this trying to reach?
and when this ad came out?

Thanks!

chopsticks214
Activity Score 2
Other
Guest's picture

It was a special build ambient stunt done in Shanghai to promote the Shanghai Tennis Masters Cup.

Guest
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