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Rail

Campaign
Agency Network: 
Published/Aired: 
December 2006
Quiksilver:  Rail

Description

Ambient advertisement created by Saatchi & Saatchi, Denmark for Quiksilver, within the category: Fashion.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Simon Wooller, Rasmus Petersen, Lasse Bækbo Hinke
Photographer: Mads Lauritzen
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Highest Rated

squirrely's picture

Jonny Lonestar was referring to the whole campaign - not just this one.

squirrely
Activity Score 316
Graphic Designer
Jonny Lonestar's picture

rail and ramp, really cool. surfboard, forced.

Jonny Lonestar
Activity Score 282
Art Director
the_ashlands's picture

what? surfboard?? thats a skateboard.....hence the rail..

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

squirrely's picture

Jonny Lonestar was referring to the whole campaign - not just this one.

squirrely
Activity Score 316
Graphic Designer
KudammCowboy's picture

Love this.

KudammCowboy
Activity Score 2
Art Director
Ika's picture

Nice.

Ika
Activity Score 18
Art Director
mrtalented's picture

without the upside down skateboard, i don't think people will get the idea. a skater visual printed on the poster might help.

mrtalented
Activity Score 2171
Creative Director
kre8's picture

i would guess that the target market - skaters - would get it right away.

kre8
Activity Score 989
Copywriter
Rog's picture

smaarter & smaarter.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kc_brock's picture

cool campaign,

but does a rail work for a skater against a wall, or does it have to be out in the open?

kc_brock
Activity Score 703
Art Director |

rd

jessesg5's picture

Good idea, but no, it doesnt work when its against the wall like that...and 5 feet off the ground. Being in the target, It bugs me that a brand that large didn't fully think that out. Unless it was just the idea, and not meant to be used. The explanation does say that it was used for skaters or bikers(?) to "make a grind"

jessesg5
Activity Score 6
Art Director at Zig Inc.
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