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Purity

Published/Aired: 
February 2007
 Purity
 Purity

Description

The American Lung Association has been organizing the Hustle Up The Hancock for 10 years now, raising millions of dollars in their quest to end lung disease. With Purity, we wanted to dramatize the perfume experience by highlighting a scent they've never experienced - clean air. By giving people an empty perfume vial, Purity caught people off-guard and drew their attention to the ALAC's goal of improving the air we breath.

Advertising Agency: OfficeMax In-house, Naperville, USA
Creative Director: Mark Andeer
Art Director: Matt Fluegel
Copywriter: Mike Lightman
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Highest Rated

mikelite's picture

damn, I've been found out!

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Minimum's picture

I love it. Thank god the image had a lot of clouds, or Microsoft would sue their asses off.
But ht ewhol idea of clean air is lovely.

Minimum
Activity Score 1430
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

JTW926's picture

really like it. shows purity very well

JTW926
Activity Score 184
Art Director
Chocolat's picture

i love the idea, i think the typography could have been much better though. For a concept like purity, i would have used lighter, cleaner fonts. Somehow, im not sure about the art but its a nice, simple idea.

Chocolat
Activity Score 286
Art Director
roman-schwienbacher.com's picture

very good, makes you thing

roman-schwienba...
Activity Score 1021
Photographer
Rog's picture

zat you, Mikelite?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

mikelite's picture

damn, I've been found out!

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Rog's picture

Time to brainstorm your user name, bro!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

raverus's picture

yea, the craft is below average, could be better photo and font, font colors too.

raverus
Activity Score 1476
Art Director
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