Advertisement

Blurred House

Agency Network: 
Published/Aired: 
March 2011

Description

Profi Ernst ambient stunt “Blurred House” - in Germany the debates about StreetView were and still are fierce. Many people had their houses blurred – in a fight for privacy and against invasion by a global giant. Profi Ernst, a local DIY store, used this topic cleverly for a stunt. A real house was blurred – by fixing a giant true size blurred image of the facade on the facade. The cheeky message: Don’t be ashamed of your house – come to Profi Ernst. The case video gives more details.

Ambient advertisement created by JWT, Germany for Profi-Ernst, within the category: Retail Services.

Caption

Don’t be ashamed of your house

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Mark Karatas
Art Director: Mario Altendorf
Copywriters: David Fowle, Carsten Bug
Photographers: Georg Dörr, Martin Joppich / Lumen Joppich Dörr
Account Supervisor: Bernd Adams
Account Manager / Producer: Andreas Schill
Account Manager: Adrian Finzelberg
Log in to post comments

Highest Rated

Kriativity's picture

na..i didnt like it..

Kriativity
Activity Score 414
kleenex's picture

A great idea..

kleenex
Activity Score 58793
Web Designer/Developer
morse's picture

That is blurred, not pixelated. Regardless it's great.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Kriativity's picture

Read the text below..the campaigns name itself is "blurred house"

Kriativity
Activity Score 414
Kriativity's picture

na..i didnt like it..

Kriativity
Activity Score 414
cracker66's picture

nice idea..

cracker66
Activity Score 163
Copywriter
RonVerse's picture

i think its really cool how they used this phenomenon and created an ad with it.

RonVerse
Activity Score 207
utzkischuebbs's picture

great

utzkischuebbs
Activity Score 19
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement