Cruel Mirror
Description
Ambient advertisement created by Escala, Brazil for Procopio Ferreira, within the category: Recreation, Leisure.
Creative Director: Getulio Albrecht
Art Director: Silvio Moreno
Copywriter: Heitor Bisi
Producers: Gabriela Grazziotin, Mafê Massoni
Media: Raphael Correa
Account Director: Dida Dourado
Account Manager: Cristiane Andrighetti
Art Buyer: Marina Pimentel
Photographer: Dulla
Image Retouch: Digital Imagens Perfeitas

Great !

wow. this is good.
bite me

AMAZING IDEA!!! GOOD JOB GUYS!!!

people with anorexia look the mirror and see a fat person when they arent careful with that

i think you're just trying to critize with no reasons...

It rocks. I like it very much.

It rocks!! I really like it.

it's not offensive to fat people?

I wonder how the obese reacted to it....But great idea tho
Cognito Ergo Sum

Same idea the other way around.
http://adsoftheworld.com/media/ambient/cocacola_light_mirror_vending_m...

for marketing purposes yes it works but for someone who may have problems with eating disorders this is just soooo bad, imagine someone who attended the play and suffers from anorexia... not good

its not a brand new idea, but it's still working.
nice entertaiment for the visitors.