Social distancing managed by plushies

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Published/Aired: 
December 2020

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The safest place on a Finnish bus is now next to a fluffy stranger. Finland has officially reached the second wave of the pandemic and new strict restrictions have been set in place. This is why local Prisma hypermarkets owned by HOK-Elanto, the biggest retailer in the region, wanted to remind people that social distancing is now more crucial than ever. They placed giant plushies that share the message of social distancing to buses and a public transport ferry boat. With Christmas spirit in mind the plushies double as clever ads for charity donation.

Ambient advertisement created by TBWA, Finland for Prisma, within the category: Transport.

Advertising Agency: TBWA, Helsinki, Finland
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