Hair Helmets

Agency Network: 
March 2011


Bayer Priorin “Hairhelmet promo” - Priorin helps prevent female hair loss and keeps their hair strong. This case video shows the promotion that just ran. Female pharmacy couriers were given special Motorcycle Helmets with photorealistic prints of hair. So: really strong hair. The low cost transit stunt reaches thousands of women on the streets, in offices and at home upon delivery. Simple and fun.

Ambient advertisement created by JWT, Germany for Priorin, within the category: Health.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Mark Karatas
Art Directors: Simone Möller-Rohé, Mario Altendorf
Copywriter: Alexander Dziemba
Photographers: Georg Dörr, Martin Joppich / Lumen Joppich Dörr
Account Supervisor: Bernd Adams
Account Manager: Robert Tecini
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adverfreak's picture
Activity Score 40
masterstudent's picture

@adverfreak: really? is not same. other idea is just 3D rendering i think. these guys now did something for real, right?! real helmets in street and with client. much different.

Activity Score 43
morse's picture

I think this works great. The only thing is the exposure is low and helmets cost a lot of money.

Activity Score 18159
Art Director |

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kalpesh78's picture

1) you don't need to think of this idea.
2) Just buy them off the internet. There are loads of these helmets available. (hint: Just google it)
3) whats the agency's creativity here?

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Kriativity's picture

i like the concept..good mixture of advertising and marketing..

Activity Score 414
ADSFREAK's picture

@kalpesh78: Oh really? Buy them off the internet? I don´t think so. You can buy a lot of different helmets in the internet. But helmets with realistic hair textures? Not.

Activity Score 3
Prasad Weerasekara's picture

I like the idea...

Prasad Weerasekara
Activity Score 657
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