Agency Network: 
August 2010
Prime TV / True Blood:  I am a Vampire
Prime TV Ambient Ad -  I am a Vampire


To launch Season 3 of the HBO series True Blood, DRAFTFCB Auckland created the ‘I Am Vampire’ website. We invited fans of the show to visit, register themselves as vampires and tell their story. We then created a full-page press ad, listed all the names of our registered vampires and wrote customised birth/death notices for them. Each of the names were actual fans -or freshly turned fang bangers- who, much to their delight, discovered their sinister new identity in the national newspaper.

Ambient advertisement created by FCB, New Zealand for Prime TV, within the category: Media.

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Directors: Billy McQueen, Chris Schofield
Art Director: Billy Mcqueen
Copywriters: Josh Stuart, Harriet Johnston
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Highest Rated

IRONWORKS's picture

Not bad, simple and effective.

Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
TommyO's picture

As something nice for the fans it's great, but I don't see how it can bring new audience for the show (and isn't it the main thing about advertising?).

Activity Score 1860
Copywriter |

That's me!

sirvan's picture

What, is "True Blood" the new condom / tattoo parlor / scrabble ?

Activity Score 29856


"I love some things, and don't love some other things."

Guest's picture

When in doubt, google.

ivan's picture

True Blood is a highly popular Vamp series. It's pretty good, I watch it too. And these ads in Australia / NZ run for real. Not fake. :)

Creative Director at Ads of the World
Guest's picture

Grammar error on the first birth. Well played.

AmOgodzzz's picture

Much to their delight or much to their families' confusion and/or horror? I can imagine that at least one person's grandmother called the newspaper in great distress believing what she just saw was a notice of death for her grandson, not an advertising stunt.

Concerned grannies aside, this is a cool idea.

@sirvan, True Blood is a popular American series about a group of desperate vampires who live in a small town in the Southern US.

Activity Score 824
Copywriter at School of Visual Arts
tytpol's picture


Activity Score 777
Copywriter |

Guest's picture

very good

IRONWORKS's picture

Not bad, simple and effective.

Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
metis's picture

Awesome, how fun.

Activity Score 413
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