Shoeshine

Agency Network: 
Published/Aired: 
January 2009
Pratham:  Shoeshine
Pratham Ambient Ad -  Shoeshine

Description

Ambient advertisement created by Six Inches, India for Pratham, within the category: Public Interest, NGO.

Advertising Agency: Six Inches Communication, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Director: Rutul Mistry
Visualizer: Sachin Rane
Copywriters: Sachin Rane, Amogh Kate
Photographer: Nilesh Achrekar
Account Executive: Cheryl Britto
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Guest's picture

THE BEST AD IN THE ENTIRE UNIVERSE. I CAN´T BELIEVE IT!!!!

Guest
brain123's picture

You don't see a lot of ads, do you?
I like it, just don't think its as good as you do...

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Guest's picture

I think he loves his own work!

Guest
Guest's picture

THE BEST AD IN THE ENTIRE UNIVERSE. I CAN´T BELIEVE IT!!!!
??????????????????????????????????????????????????????????
It's nice, yes. But... Sorry guy...

Guest
Guest's picture

short list cannes 2008:

"red cross: the first outdoor volunteer"

Guest
Guest's picture

But.... my shoes?
Does no one care about the luster of my shoes?

Guest
r.'s picture

recycled cannes 2008...

r.
Activity Score 11
bushdlv's picture

good, hope it really works for these kids...

bushdlv
Activity Score 59
Art Director at Makani Creatives |

bushdlv

Guest's picture

that's an awesome ad.. great jo babe. i am soo proud of you..

Guest
Guest's picture

Best Ad... very meaningful...
loved it...

Guest
beesting's picture

why all "good ads"...."awesome" ... "out of this world" is coming from Guest Commenter....???? watever...

as far as the ad....
it nowhere looks that i m helping the boy come out of it, it's jus like paying him for his services.
the feeling is not nice.

beesting
Activity Score 220
Copywriter |

keep the good work rolling!!!

Guest's picture

awesome ad..

Guest
Guest's picture

somehow loses the taste that the aroma suggests!

Guest
rainbow's picture

Nice but is this practical? Won’t these tills get robbed?

rainbow
Activity Score 30
Copywriter at Saatchi and Saatchi
Guest's picture

Chutiye Fame Adlabs mein tere baap baitha tha Boot polish ka dabba leke

Guest
Guest's picture

RESPECT TO A GREAT GOB.. WELL DONE .. RESPECT AS WELL TO THIS GREAT WEBSITE .

Guest
Guest's picture

RESPECT TO A GREAT GOB.. WELL DONE .. RESPECT AS WELL TO THIS GREAT WEBSITE .

Guest
Gilbert Berkam's picture

Respect? Only when the ad is so good I wish it would be mine...

Gilbert Berkam
Activity Score 71
marcel7's picture

Oh, come on, guys... Ok, it's good, but that's it.

marcel7
Activity Score 996
Copywriter
eshagavankar's picture

that's awesome add.its an appealingly eye opener...

eshagavankar
Activity Score 4
student
Guest's picture

It's bloody fuckin' ordinary. So what's the fuss all about?!

Guest
Guest's picture

wow! its really good AD

Guest
Guest's picture

hmm....

Guest
Tman's picture

Decent job. What I feel is such work won't encourage one to go a step ahead and voluntarily help these kids. The note says people did,but still. This is because what this work shows is not new. This is something almost every Indian knows and sees at the railway stations. There's nothing new and shocking that will make me think and take a step to help these kids. But a good work for a good cause nevertheless.

Carry on the good job guys. All the best!

P.S.- I don't know about the ad being the best in the universe but the first comment by the Hon.Guest Commenter surely was the best and the funniest in the universe.

Tman
Activity Score 19
Guest's picture
Guest
Guest's picture

very good job...

Guest
adsrule's picture

It's ok. Nothing new. And too many words to describe it.
Keep the Cannes boards for Cannes.

adsrule
Activity Score 177
Guest's picture

tere gaand mein Cannes board for cannes???...saala chodu

Guest
cynophobic's picture

decent wrk..nt bad

cynophobic
Activity Score 10
robottttrockkkk's picture

??????

THE FIRST OUTDOOR VOLUNTEER, SHORT LIST CANNES LIONS 2008 -> http://blogs.elcomercio.com.pe/publicidadymkt/Red%20Cross.jpg

robottttrockkkk
Activity Score 812
Copywriter at Quorum / Nazca Saatchi & Saatchi
Guest's picture

thats a very creative ad,by making use of print campaign and the ectual box. i it reached its target because most people love free free thing, giving money is a problem. this is the best keep it up

Guest
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