Tricep pulldown

Campaign
Published/Aired: 
April 2008
Powerhouse Gym:  Tricep pulldown

Description

Ambient advertisement created by Savannah College of Art & Design, United States for Powerhouse Gym, within the category: Recreation, Leisure.

Advertising School: Savannah College of Art & Design, Savannah, USA
Art Director: Michael Griffith
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Highest Rated

Ad_Man's picture

The only one that works is the first one, thinking that the cranes won't move. The other two seem like a regular billboard, you can't see the action.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

klaussnow's picture

as an ad person I get it, but i'm thinking rarely would anybody else make the connection.

It may have something to do with color scheme, the b/w versus the red crane.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

marco's picture

Good point klaussnow, perhaps what you are almost suggesting could improve it; make the "tricep rod" the same red as the crane so you get the connection.
Overall this is great student work, the black guy doing the weights & the garbage truck awesome work...well done Michael Griffith, for a student it's nice stuff.

marco
Activity Score 118
Other
Ad_Man's picture

The only one that works is the first one, thinking that the cranes won't move. The other two seem like a regular billboard, you can't see the action.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

andreis's picture

good job Michael!
don't bother listening to the lame critiques.

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

simon.gross's picture

It's like a modern colossus thingo. I love the idea of playing around with scale. I don't think it's actually necessary to see the action to make the connection - people will get it and appreciate it regardless.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
mgriff21's picture

Thank you Simongross .. that's exactly what I was going for!

www.magadvertising.blogspot.com

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

CND's picture

would they really place and ad of that size on a building under construction? wouldn't it get in the way of work?

CND
Activity Score 48
Quarry Integrated
Guest's picture

yay michael!

Guest
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