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Paper towels

Agency Network: 
Published/Aired: 
May 2008
POWA:  Paper towels
POWA Ambient Ad -  Paper towels

Description

Ambient advertisement created by TBWA, South Africa for POWA, within the category: Public Interest, NGO.

Caption

What have you done?
In South Africa, a woman is raped every 26 seconds. Together, we can help put a stop to it.

Advertising Agency: TBWA\Hunt\lascaris, Johannesburg, South Africa
Creative Director: Hennie Stander
Art Director: Michael Muller
Copywriter: Grant Codron
Photographer: Janyon
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RM's picture

Kinda cool, but the visual of the skirt looks a bit weird, and wouldn't you lift a skirt up instead of pulling it down...

RM
Activity Score 419
Copywriter
malkiampashi's picture

It is cool.

In a violent attack, the perpetrator has no time to lift the skirt. They use force to get it off - even tearing it off the victim.

Kudos! Gets someone thinking ...

malkiampashi
Activity Score 24
Writer
purplerodent's picture

KInda cool, but the skirt visual is weird man. couldn't tell what it was.. but kinda cool

purplerodent
Activity Score 123
Art Director |

Mindhunter

mishkaa's picture

Cool is not the word here- intelligent, effective, empathetic and striking are......bet u guys are men.....three cheers for the ambient, we actually need these kinds in every country.

mishkaa
Activity Score 296
BFB's picture

It might be intelligent, effective and empathetic for women more than men but isn't that the problem? The copy is aimed towards men, not women. The cause is just but when we're drunk off our Ass at a night club then we won't take the time to read too much in to it. Effectiveness gone.

BFB
Activity Score 936
Copywriter
cherrydarling's picture

I think it would be better if the whole mouth was tiny, but it has been done, so… Next!

cherrydarling
Activity Score 28
Copywriter
NatalieM's picture

Good use of ambient. It would definitely be noticed. The art direction needs some tweaks, though.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

consolidated.db's picture

DJ Gareth Cliff?

Wow.

Wow.

I mean

Wow.

consolidated.db
Activity Score 545
Copywriter at Ad Land
Brema's picture

nice though would have been more powerful if the image showed a more torn up skirt

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

All ears's picture

Maybe the paper should have been cut to look like a skirt. Might have been better.

All ears
Activity Score 233
Copywriter, London
abrauf's picture

nice.......

abrauf
Activity Score 122
Graphic Designer at Pakistan Institute of Fashion and Design
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