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burnhard's picture

I want to get fat.

burnhard
Activity Score 395
Art Director at BBDO Cape Town
Ling's picture

The idea is nice, but I guess its more expensive the postcard than the little coin that the costumers put in the can.

But its fine.

Ling
Activity Score 55
Copywriter at Tribu Nazca Saatchi & Saatchi
liar's picture

Indeed, it is very nice but does it correspond to the production cost and not making a loss.

liar
Activity Score 384
Other
McCann Peru's picture

The printing of the postcards was actually a donation made by a printing
company from the city of Lima. They always collaborate with the annual
campaign of Domund.

McCann Peru
liar's picture

Now this makes a lot of difference.

liar
Activity Score 384
Other
euclid the greek mathematician's picture

But it is still a cost production problem. If there was a donation for the postcards why not donate it to the cause? I think there is a much better way to execute this concept that has no production cost problems.

euclid the gree...
Activity Score 98
Art Director |

http:\\www.artissionary.blogspot.com

fractalrene's picture

I like the idea, when I saw the thumbnail I thought that it was a raising fund for liberation of someone... I read the case and althought I really like the idea, I think it falls short.

fractalrene
Activity Score 1504
Copywriter
Guestidade's picture

Finally, a real work that bloody works for the community.

Guestidade
burnhard's picture

I want to get fat.

burnhard
Activity Score 395
Art Director at BBDO Cape Town
lucyinthesky's picture

really cool, simple and yet extraordinarilly effective idea. just one question pops into my mind: didn't too many people flock around the cashier, 'cause it takes at least 30 sec. to do the whole operation. but i see that the campaign had a huge response, and that means that everything went well

lucyinthesky
Activity Score 44
Copywriter
Jiki's picture

Very cool, almost brilliant!

Jiki
Guest's picture

Muy buena idea.

Guest
Rajib's picture

Brilliant, Superb.

....Method in Madness....

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

lsadunb's picture

Good idea. Congratulations Peru!

lsadunb
Activity Score 571
Copywriter
Guest's picture

Lovely!

Guest
fredericostardust's picture

This campaign was done by students from Miami Ad School a few years ago. Same tag but more happening in the visual. Won a bundle of awards.

fredericostardust
Activity Score 26
Copywriter at Amsterdam
ooops's picture

love it

ooops
Activity Score 448
Other
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