Agency Network: 
August 2010


Post Production Company: Promo Post.

Ambient advertisement created by BBDO, Israel for Portfolio Night, within the category: Professional Services.

Advertising Agency: GITAM BBDO, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Creative Directors: Danny Yakobowitch, Max Shcherbakov
Copywriter: Ronen Levin
Art Director: Yael Gerzon
Photographer: Alon Grego
Graphic Designer: Miriam Moshinsky
Executive Agency Producer: Noga Sagi
Production Company: Rabel Digital
Director: Micha Kinsbruner
Sound Design Company: Tomer Biran
Interactive Designer: Miriam Moshinsky
Programmer: Guy Altman
Flash: Adi Targownik
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TommyO's picture


Activity Score 1860
Copywriter |

That's me!

Reality Check's picture

There’s no in between for this one; it will go down as one of those love it or hate it advertisements.

Reality Check
Activity Score 2545
Guest's picture

Out of touch, tasteless, disappointing ?

Guest's picture

soooooo... no

CUTIEPIE's picture


Activity Score 347
Paloma's picture

I can't believe they have done it in Israel where people die daily cause of the war, from the day Israel has been created.
A good idea somewhere else, but stupid and uncaring in Israel

Activity Score 531
CommandZ's picture

Absolutely not!

Activity Score 2515
Creative Director
Guest's picture

How horrible and insensible. Maybe that is why the whole world hates Israel...

Guest's picture

i supose this comment has been written by an arab...

jackmancer2017's picture

I didn't like it really. Such a de-tour in saying you're having a portfolio night.

Guest's picture

Comparing what we (creatives) do to those who actually offer their lives (our military) for higher causes is cheap, pathetic and shameful. I'm disgusted.

Guest's picture the Israelis are the ones being killed not the Palestinians... thats interesting

silvi's picture

Production is excellent, but idea is not that good in a country in permanent war.

Activity Score 4170
Guest's picture

Oh my god. This is horrendous. I'm not surprised though. The concept is bang on for a nation of blood thirsty people.

Guest's picture

great idea man, let's stereotype a whole nation for the actions of a few - i think we can all learn from this person, he is truly a light at the end of the tunnel towards peace...

Guest's picture

we must be vampires...

Chris's picture

Utter rubbish. Nice Photography is about all that's good.

Activity Score 1935
Art Director
Guest's picture

putting politics asside, the idea is very good. holding a blood donation day for invitting new blood is a good idea. the war could be a bit too harsh though.

Guest's picture

an idea that could be a cause of gaining blood!! brilliant... no matter what... this idea created a chance to gain something worth while!!

Guest's picture

The concept is good, however, the topic they used how to provoke and get the message across is ridiculous. They should be ashamed of themselves. This (war) should never be associated with design.

Guest's picture

The only positive thing was the blood donation. But the idea of "new blood" for recruiting new talents for agencies has been done like a million times... And war video was just awfull, aggravated by the fact that was done in Israel. I don't know how the creative directors went along with this idea...

Guest's picture

love it!!!
seeing it in a politic point of view is stupid
great idea

Guest's picture

This "spot" is full of not too subtle political and religious insults through the graffiti on the walls... such as defacing the Palestinian flag with the star of David.

Hackneyed idea. Amateur craft. Very basic thought. Political. And unable to rise above the scum that is the Israeli condition.

But you loved it.

Guest's picture

They just missed the car-bomb. Hate this.

Guest's picture

Ironically this stems too much from the Israeli Palestinian conflict and is just useless.
And then joining with the Israeli blood bank, really? how openly are the pushing that agenda.

Poorly done.

aji pam's picture

get another job

aji pam
Activity Score 94
Graphic Designer
pez's picture

Obviously the Israelis are fascinated by war, I don't like this at all...

Activity Score 1804
Creative Director
Guest's picture

Oh my god! Please leave the advertising area!

TrêsMídias's picture

Omg, i just can't believe that this ad was released!

Activity Score 1468
tommysyatriadi's picture

great post i love it

Activity Score 6
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