We revealed the artists booked for this year's Popaganda festival through a live music quiz and invited fans and music journalists to figure out the whole lineup themselves. Three bands performed cover versions of songs by the artists booked. For every song, the first person who tweeted the correct artist name and tagged it #popa13 won a ticket to the festival. News of the bookings spread for every guess tweeted. Soon, #popa13 trended giving proof to our insight that if there's anything indie music fans love even more than music – it's showing off their superior knowledge of it.
Ambient advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.
Creative Director: Gustav Egerstedt
Copywriter: Petter Dixelius
Designer: Louise Erdman Sundh
Digital creative: Erik Hiort af Ornäs
Planner: Elin Johansson
Account Director: Maria Lindskog-Klasén
Account Managers: Fredrika Frenkiel, Lina Alshammar
Web production: Stopp
Web Designer: Adrian Berggren
Flash: Håkan Boqvist
Interactive Producer: Marlene Hernbrand