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Snow Stamp

Agency Network: 
Published/Aired: 
June 2010
Polo:  Snow Stamp
Polo Ambient Ad -  Snow Stamp

Description

In December 2009 the entire UK was covered by a fresh, white blanket of snow. To take advantage of the fresh, white snow we produced a tactical ambient idea for a fresh, white mint. A "Polo snow stamp". When stamped in thick, fresh snow it left near perfect replica of the iconic white mint.

Ambient advertisement created by JWT, United Kingdom for Polo, within the category: Confectionery, Snacks.

Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Russell Ramsey, Jason Berry
Copywriter / Art Director: Phillip Meyler, Darren Keff
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Highest Rated

adamr's picture

love it

adamr
Activity Score 98
Blashyrkh's picture

One of those things that puts a smile on your ugly face. Great.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

Wonderful. What does it mean? Who knows, but its so simple and costs almost nothing tat it doesn't really matter.

Guest
adamr's picture

love it

adamr
Activity Score 98
Hiperion's picture

Keep it simple.
what a fantastic idea!!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Dzsoi's picture

"Snow stamping" has been used before but nice, valid ambient for a (well-known?) white mint.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

Very nice idea.

Guest
Ahmed Bahaa's picture

lovely

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

tytpol's picture

Don't buyin' it... Sorry.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

tytpol's picture

[yawn]

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Ramezani's picture

wow

Ramezani
Activity Score 315
Art Director at Art Director
Guest's picture

These should bring a smile to your face.

Guest
CrackerJackFlash's picture

cool

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Duckman's picture
Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

adjunkie375's picture

True, snow stamping has been done before.

But this made me smile and seems relevant doesn't it? :)

adjunkie375
Activity Score 42
funky_frogii's picture

man..awesome.

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

This was done in 2008 by a small green agency in London called Mind The Curb for The Extreme Sports Channel

Guest
cef's picture

very "cool" idea really.

cef
Activity Score 547
Copywriter
Guest's picture

Done this for vw before. Same titel but more relevant.

Guest
bi_sign's picture

cool...

bi_sign
Activity Score 262
Art Director
rolling.stone's picture

nice

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Najem's picture

Someone is obsessed with the Cookies concept & knows how to benefit from it!!!

Well Done.

Najem
Activity Score 18
jackmancer2017's picture

Hah, great :D

jackmancer2017
Libor Oubrecht's picture

cool, love it!

Libor Oubrecht
Activity Score 309
Copywriter
anginribut's picture

It's really cool.. So cool... (double meaning of cool) Love it! ^_^

anginribut
Activity Score 6
Copywriter at Juara Idea Agency
Cube's picture

very smart.

Cube
Activity Score 458
TommyO's picture

Like!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Shadow Ops's picture

AWESOME!!...this is a why didn't i think of that execution. I hope it picks up some hardware

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

Guest's picture

Delighted that Natural Media has won its first major advertising award! For more Natural Media check out curbmedia.com including our 2008 Extreme snow tagging campaign.

Guest
Guest's picture

Delighted that Natural Media has won its first major advertising award! For more Natural Media check out curbmedia.com including our 2008 Extreme snow tagging campaign.

Guest
Guest's picture

Wasn't this done previously by a company called mindtheCURB or something..? I'm sure there was a lot of stuff on Springwise about a London-based job in 2008/09..? Anyhow, glad to see that examples of sustainable media are being lauded at long last. -R

Guest
Guest's picture

So The Extreme Sports Company (http://www.extremeinternational.com) did this the year before which is where these guys agency got the idea from, just never the same 2nd time around !

They are a pioneering brand management and licensing company that owns the Extreme brand, one of the world's most unique sports lifestyle brands. We started The Extreme Sports Channel (http://www.extreme.com) which delivers our brand authenticity, credibility and massive exposure 24/7 across the 58 countries and 48 million homes it broadcasts into. From this we run our portfolio of long term licensing partnerships with market leading companies and operate a number of fast growing businesses across the media, consumer products, and service sectors.

Today we are driving and developing Extreme Hotels and Parks (sports based hotels and theme parks), Extreme Drinks, Extreme Element (sports courses and experiences), Extreme TV and Extreme State Apparel. Our vision is to inspire our consumers to explore and experience the sports and way of life that is the Extreme brand. Our mission is to build Extreme into one of the world’s leading sports life-style brands.

We are making this happen by operating in a more strategic and deeply thought through way than most companies in the licensing sector. We pinpoint gaps in specific market areas, bring in deeply experienced sector specialists to work our target categories with us, develop powerful differentiated consumer propositions and then form long term licensing partnerships with industry leading companies that we support through excellent brand and media marketing integrated with world class creative services.

Guest
Guest's picture

CURB media did this waaaay before these guys!!!

Guest
clayology com's picture

Icy Cool!! Just like the mint!:) Love the idea!

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

velle's picture

GOLD! imma go out and buy one now!

velle
Activity Score 1550
Copywriter
Camiwonka's picture

love it!

Camiwonka
Activity Score 148
Graphic Designer at EL TIEMPO (Newspaper)
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