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The big mosquito party

Agency Network: 
Published/Aired: 
June 2016

Description

Ambient advertisement created by Åkestam Holst, Sweden for Playground, within the category: Recreation, Leisure.

Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Andreas Ullenius
Art Director: Lars Holthe
Copywriter: Hanna Björk
Project manager: Henrik Adenskog
Editing Director: Nisse Axman
Graphic designer: Oscar Gardö
Other: Viktor Wätterbäck, Björn Gustafsson, Anna Lundqvist, Kalle Åkestam, Johan Wahlberg
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Highest Rated

sirvan's picture

Um, MALARIA?
DENGUE FEVER?

Seriously, where are the f'n lawyers?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

angieraj's picture

LOL now thats innovative thinking! They should do that for consumers in India.The cost of the campaign might be slightly on the higher side, with press, radio and in store but the results says it all. Love the idea about giving discounts based in the number of bites!!!

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

atb2005's picture

The results are impressive, but I personally wouldn't want to be bitten to get a discount... unless it's at least 50% maybe lol

atb2005
Activity Score 13557
Hibon's picture

Nice idea but... do you know that you can be sick with some mosquito bites ? There is a kind of a chicungunia mosquito that can even kill you... so a 1% discount for a bite is not enough for me:-)

Hibon
Activity Score 3734

Simple ideas are the best !

sirvan's picture

Um, MALARIA?
DENGUE FEVER?

Seriously, where are the f'n lawyers?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

vanMeter's picture

First Sweden does not have malaria or dengue.
But the legality of it is questionable. Could it be done in the US? Thats up the the ACLU to decide, after the fact.
BUT, EFFECTIVE is the name of the game and they played and won. Good job.

vanMeter
Activity Score 80
Creative Director at Naples, Florida. Houston, Texas. Chicago, Illinois. San Juan, Puerto Rico.
Guest's picture

If you have mosquitos in Sweden you can have malaria or denge.(guess how?)

Guest
Christopheraymond's picture

Ha, thats Great

Christopheraymond
Activity Score 5
Graphic Designer at YellowBox Studio
Guest's picture

should have picked a better v/o

Guest
Guest's picture

Just hearing that buzzing makes me think I can feel them around me.

Guest
Guest's picture

hahahaa
"first we sent two interns..."
classic.

Guest
Guest's picture

Pedigree has the same ?

Guest
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