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Published/Aired: 
November 2008
Playboy:  Hot

Description

Ambient advertisement created by BBH, Brazil for Playboy, within the category: Media.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pepê
Copywriter: Laura Esteves
Photographer: Thiago Souza
Digital Retouch: Eduardo Oliveira
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Guest commenter's picture

CLAP CLAP

Guest commenter
ninjak's picture

haha

ninjak
Activity Score 76
www.fikirbenim.blogspot.com's picture

İyi Reklam, Kötü Reklam

Çalışmanın yorumu için,
www.fikirbenim.blogspot.com

www.fikirbenim....
Activity Score 54
www.fikirbenim.blogspot.com
sneakyhands's picture

it's better without a real match. definitely eye catching.

sneakyhands
Activity Score 1857
Copywriter
Mandark's picture

very nice indeed.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

toomuchflystyles's picture

The "hot" line's redundant. Otherwise, nice work.

Is Playboy a real client of Neogama/BBH?

toomuchflystyles
Activity Score 155
Copywriter at Publicis, Toronto
cperry's picture

NIce

cperry
Activity Score 280
brndnrap8's picture

Show me the goods! mmmmmm...

http://www.sharkcountry.blogspot.com/

brndnrap8
Activity Score 170
Art Direction
Guest commenter's picture

This is not good advertising. The actual Playboy cover is much more compelling and entertaining than the ad.

Guest commenter
Guest commenter's picture

Also...extra fake.

Guest commenter
Guest commenter's picture

yes its a real client. no its not a fake. and no, unfurtonately i dont work there.

Guest commenter
Joe_P's picture

A real POP display set up to encourage people to light a real match over a giant stack of newspapers and magazines? All to convey that the woman, on the Playboy cover right in front of them, is hot.

Joe_P
Activity Score 27
Copywriter
JAYz's picture

What's the purpose of the match in the context of a newspaper/magazine store? It would make more sense if it were on a matchbox that was given out to promote the article in the mag.

JAYz
Guest commenter's picture

So people will go around a newsagency, a place literally selling ONLY paper goods, lighting matches? Hmm, where there's smoke there's SCAM ADS.

Guest commenter
gmint7's picture

:::J:::

why a match?
this sucks

and what a waste of a sexy body

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest commenter's picture

u can expose some more of this sexy body by making the blank thin

Guest commenter
Crisp One's picture

.

Crisp One
Activity Score 2005
Other at New York
Dozer's picture

awesome!! lol like it a lot!!! XD ROFL!!

Dozer
Activity Score 149
G G 's picture

Cool...

G G
turnoturnon's picture

awesome !!!!

turnoturnon
Activity Score 4
UCLA
DisTrA's picture

hot!

DisTrA
Activity Score 11
Graphic Designer - UAT Tampico
morrel joel's picture

wild fire

morrel joel
Guest's picture

O anúncio é ótimo, genial.
Quem fala mal não tem critério... tanta gente precisando de emprego e esses losers tomando os seus lugares...

Guest
adsrule's picture

funny.

adsrule
Activity Score 181
Guest's picture

Fantasmão clássico. concordo com quem disse... fósforo e jornais não combina!!

Guest
Guest's picture

Does this mean her nether regions are so scratchy you could light a match on them?

Guest
Guest's picture

i'm amused there's a fire extinguisher on the magazine cover next to Playboy

Guest
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