Plastic is Forever, Statues caught in stunt

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Published/Aired: 
May 2010
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Plastic Pollution Coalition:  Plastic is Forever, Statues caught in stunt
Plastic Pollution Coalition Ambient Ad -  Plastic is Forever, Statues caught in stunt

Description

The guerrilla stunt protests againts the impact of single-use plastic on marine and wildlife. Giant plastic six-pack rings were placed on iconic Vancouver sculptures, gaining the attention of commuters and tourists.

Ambient advertisement created by Rethink, Canada for Plastic Pollution Coalition, within the category: Public Interest, NGO.

Advertising Agency: Rethink, Canada
Executive Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Leia Rogers
Producera: Sue Wilkinson, Rhonda Merakian
Photographer: David de Haas
Account manager: Jillian Yaehne
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Highest Rated

655321's picture

Love this.

655321
Activity Score 176
Molecule's picture

attention grabbing for sure

Molecule
Activity Score 435
Copywriter
bats's picture

smart!

bats
Activity Score 75
Art Director
consolidated.db's picture

incomplete. where's the communication of what you want? it's more art or scam than admervitizing.

consolidated.db
Activity Score 545
Copywriter at Ad Land
dlue's picture

so you're saying you wouldn't get this without big pointing arrow saying "dont litter" really? "dont use and toss plastic" so you may confuse the message with what? "they're out of beer?"

dlue
Activity Score 342

cheers,
dlue

hufflepoff's picture

Good work! Although it does need final communication; branding of some sort

hufflepoff
Activity Score 430
Art Director at shwing
Adaddicted's picture

agree with the comments above, still smart enough!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

GX's picture

very interesting but I believe that it needs a closing

GX
Activity Score 144
Creative Director
ReDorkulator's picture

Brilliant and fun. For all those who say that the idea needs a final communication, I think the website is enough.

ReDorkulator
Activity Score 58
Creative Director
boldie's picture

agree that the website would be enough. it has a stopper effect for sure

boldie
Activity Score 2
peterwbauman's picture

pretty cool idea

peterwbauman
Activity Score 107
Copywriter at Athens, GA
Billoughsby's picture

Great. Would not presume to "improve."

Billoughsby
Activity Score 5154
Art Director |

That's it.

Jinxy79's picture

Done! Done! Done! Come on people..... out side the 'box'

Jinxy79
Activity Score 63
Jr. Art Director
Guest's picture

TAXI already did it

Guest
655321's picture

Love this.

655321
Activity Score 176
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