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Proud Sponsors of Dreams

Agency Network: 
Published/Aired: 
October 2014

Description

Most of the charity advertising looks the same, but we wanted to make things differently and praise hope to those who make good things happen: the donors. So we asked kids in developing countries what their dreams are and presented on the digital screen in one of the biggest malls in Finland. We asked people to make a donation on the donation box to become sponsors. All donations activates a camera sensor to take a picture of the donors, so they could become part of our digital screen and the advertising all over the mall.

Ambient advertisement created by Hasan&Partners, Finland for Plan Finland, within the category: Public Interest, NGO.

Advertising Agency: hasan & partners, Helsinki, Finland
Creative Director: Tobias Wacker
Art Director: Bruno Ribeiro
Copywriter: Anu Niemonen
Developer: Dean Clatworthy
Web Developers: Petra Kirsi, Petrus Eskelinen
Senior Producer: Emily Reed
Ad Assistant: Minna Lairi
Account Manager: Pia Fri
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Highest Rated

kleenex's picture

I liked it. I say it worked.

kleenex
Activity Score 58667
Web Designer/Developer
@minas_mars's picture

I don't think this is great, if it is then the case study didn't do it's job.

@minas_mars
Activity Score 1796
Art Director at TBWA |

I'm gonna try say something positive

kleenex's picture

I liked it. I say it worked.

kleenex
Activity Score 58667
Web Designer/Developer
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