Escalator
Description
Ambient advertisement created by JWT, China for Pizza Kingdom, within the category: Food.
Want extra cheese pizza? Just get over here!
Creative Director: Jordan Hsueh
Art Director: Chris yan
Copywriter: Lily zhao
I don t like food on the floor...even if its printed
I love it. Glad I don't have to clean the escalator, but it's very nice.
pizza on the floor... no way! The medium doesnt support the pizza. it has no relevance at all. because u actually stand on the escalator and it yacks....
quite creative, but it's like "done by a 4yearold"
You see those ideas all the time when the junior comes in for interview...then you think "You're not soooooooooooo hiring this chap". Then, somehow, you see these ideas here.
Don't you mean "You're sooooooooooooo not hiring this chap"? And why not? Be careful PuppiePoppy. It starts by deriding the ideas of younger creatives and ends with you becoming totally irrelevent, stubbornly sticking to ideas and art direction straight outta 1992.
UFFFF!!!! señores JWT, Beijing. Esta si esta buena.
Finally something good, I would remove that bad Engrish, you get it without it. Plus it sounds like complete bullshit and turns something quite clever into a scam.
damn, there is even no Pizza Kingdom in Beijing.
from guangzhou/canton china
Great, the whole agency is headed by junior scammers...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
Nice use of the medium, but food on the floor? I don´t buy it.
Very creative but takes all feel outta eating there. Why would I want to eat off the floor? Or worse, where thousands of people step on to get gum off their shoe. It's almost passes now that it's clean but wait a week or so till it starts getting really dirty or starts peeling from getting cleaned all the time. Just won't work. The idea is very original but unfortunately the positioning is terrible.
disgusting.
sell extra cheese, but dont make people wish to eat pizza, any kind of.
:::J:::
forced ( its original but desperate )
gross ( as i am stepping on my potential food choice)
but good originality!!!
:::J:::
I would hate to step on zat!!
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Not all who wander are lost.



























