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You better touch it

Agency Network: 
Published/Aired: 
October 2014

Description

Ambient advertisement created by Pro>Target, Brazil for Pink October, within the category: Public Interest, NGO.

Advertising Agency: Pro>Target, Novo Hamburgo, Brazil
Creative Director: Ricardo Müller
Art Director: Gilberto Basualdo
Copywriter: Vitor Kretschmer
Additional credits: Estúdio Composto
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Aliza Tiktin's picture

Hi i was just watching this ad, and i realize this is a replica of the Olay "fruits" campaign that actually won Cannes Lions 2014.

Im part of the team that came up with the idea, the agancy is Saatchi & Saatchi and it was made in Mexico.

I share with you the link: https://www.youtube.com/watch?v=yHb1mmKAJlQ

Aliza Tiktin
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damnson's picture

Like the approach, but if it was done, then f*ck them!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

vitormkr's picture

Hi, Aliza!
So, I was involved in the creation of this campaign and I can say, sincerely, that we didn't try to "copycat" it.
We searched on the web before making it and didn't find the video by Olay, neither anything similar to that. My bad.

And congrats for the great work, the video is amazing.

vitormkr
Activity Score 2
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