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Copy_Can's picture

TOO horrible.

Goblin's picture

uh...hard one to understand....who is target group here? everyone? gimmi something simple

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Activity Score 412
Creative Director at I TO NIJE SVE! |



krautland's picture

hard to understand? I got that in a second.

I'm quite alright with this ad. not "oh my god, this is so fantastic, I wish I had done that" but okay.

Activity Score 3212
Art Director at erm... no calls please.
Ad_Man's picture


Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Tincho's picture

Agree too... Its quite easy to get.

The problem sometimes is because they dont click on the pic to zoom in and read.

Activity Score 1093
Art Director
Silver Surfer's picture

Again, a nice ad smart and simple. I think the target is anyone who knows how to think.

Silver Surfer
Activity Score 28
ivan's picture

I don't understand the no sayers. I think it's smart.

Creative Director at Ads of the World
Rockland's picture

too bad!

Activity Score 101
General Manager at Creative director |


elgrecones's picture

hum... a bag that doesnt exists...
very good to carry nothing...

Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Fabian Kirner's picture
Fabian Kirner
Activity Score 270
Creative Director
matks's picture

C'mon it's a metaphore. The bags are not invisible to your shopping items but to the enviornment. This stand is quite smart. Should be put in front of supermarkets.

Activity Score 482
demplu's picture

yeah,,this is great

Activity Score 12
university of pasundan
Guest's picture

I thought it was brilliant! It makes you look at it and ask questions. Then, the text below provides the answer: biodegradeable - hence, not landfill, as similarly explained by matks. Someone's gotta give some props to the agency that created it.

And, YES - The demographic is obviously "everyone" - at least everyone walking on the street (and not driving in their cars). Why? Because the environment IS everyone's concern, and so here's a simple way to communcate community goodwill and support while at the same time getting people's attention and getting them to stop and think.

Props to TBWA. (And no, I'm not employed, related to, or even KNOW anyone at that agency, or Pharmasave for that matter.)

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