Description
Ambient advertisement created by TBWA, Canada for Pharmasave, within the category: Other.
TOO horrible.
uh...hard one to understand....who is target group here? everyone? gimmi something simple
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hard to understand? I got that in a second.
I'm quite alright with this ad. not "oh my god, this is so fantastic, I wish I had done that" but okay.
Again, a nice ad smart and simple. I think the target is anyone who knows how to think.
I don't understand the no sayers. I think it's smart.
hum... a bag that doesnt exists...
very good to carry nothing...
C'mon it's a metaphore. The bags are not invisible to your shopping items but to the enviornment. This stand is quite smart. Should be put in front of supermarkets.
I thought it was brilliant! It makes you look at it and ask questions. Then, the text below provides the answer: biodegradeable - hence, not landfill, as similarly explained by matks. Someone's gotta give some props to the agency that created it.
And, YES - The demographic is obviously "everyone" - at least everyone walking on the street (and not driving in their cars). Why? Because the environment IS everyone's concern, and so here's a simple way to communcate community goodwill and support while at the same time getting people's attention and getting them to stop and think.
Props to TBWA. (And no, I'm not employed, related to, or even KNOW anyone at that agency, or Pharmasave for that matter.)
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