Monkey’s Monumental Mission

Agency Network: 
March 2015


Every Red Nose Day, celebrities take on huge, daunting challenges to raise money. We brought a beloved brand mascot – PG tips Monkey – to life in the real world. This animatronic Monkey took on a towering feat: climbing Europe’s tallest building. A 360 campaign, including hilarious film of the stunt, asked fans to support Monkey’s heroics by buying special packs. Case study:

Ambient advertisement created by Hey Human, United Kingdom for PG Tips, within the category: Non-Alcoholic Drinks.

Advertising Agency: HeyHuman, London, United Kingdom
Executive Creative Director: Bo Hellberg
Creative Director: Shnoosee Bailey
Art Director: Dai Roberts
Copywriter: Dave Mance
Agency Producer: Laura Oxley
Production Company: Unit9, London
Director: Michael Sugarman
Producer: Elliot Tagg
Log in or register to post comments
kleenex's picture

oh please...

Activity Score 58791
Web Designer/Developer
Featured Content

Latest Collections