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Couch

Campaign
Agency Network: 
Published/Aired: 
May 2016
Peugeot:  Couch
Peugeot Ambient Ad -  Couch

Also From This Campaign 2

Description

Ambient advertisement created by Saatchi & Saatchi, South Africa for Peugeot, within the category: Automotive.

Caption

You only truly understand the meaning of life when you plant a tree you know you will never sit under. 95% Recyclable.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Jade Manning, Jp De Villiers, Keshia Meyerson
Copywriters: Bennie Du Plessis, Olwen South, Hailey Hounsom, Kgaugela Motaung
Photographer: Garth Palmer
Producer: Scot Aitken
Account Supervisor: Zoe Willems
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
Other additional credits: Sagren Reddy
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dsklan's picture

cool couch, but i dont get the idea...

dsklan
Activity Score 1926
Art Director at homeshop
mattattaxx's picture

read the brief. They're all in public places 9malls, dealerships, etc) with a plaque that has the meaning of life quote. This is the first of many objects, and it's in the shape of something you use every day. This, however, is 95% recyclable. It promotes the value of having something with minimal impact on the environment, especially since cars generally have tremendous impact. It's clever and heart touching.

mattattaxx
Activity Score 273
SNAP Newspaper Group
Guest's picture

where is the tree? or are they referring to the battree of the car?

Guest
BecauseISaidSo's picture

This is awesome! I want this couch in my living room.

BecauseISaidSo
Activity Score 26
Copywriter at Ogilvy
Guest's picture

tu comment likhne ke kabil nahi hai mat likha kr

Guest
Rabubi's picture

dsklan, I think the idea is pretty easy to get. Nice write-up too. Simple, honest.

Rabubi
Activity Score 560
Copywriter
Guest's picture

Good thinking. Nice campaign. A winner.

Guest
Guest's picture

So in order for me to discover the meaning of life, i just have to plant a tree XD, you guys are right this is a SIMPLE Ad

Guest
mattattaxx's picture

it's not their quote, but it's a rather famous one.

just think about it, maybe it'll click.

mattattaxx
Activity Score 273
SNAP Newspaper Group
Guest's picture

guess who works at Saatchi's....who? Oh yes, I we forget.

Guest
corndogfuneral's picture

I like the thought.

corndogfuneral
Activity Score 1053
Art Director
TRICKY's picture

i want one!!!! can you deliver it???? btw can you you a drink while in it ?:)

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Madibaman's picture

Love it! Pretty damn cool looking couch, I must add too. Lekker!

Madibaman
Activity Score 110
Creative Director
Guest's picture

The copy line is way too long and doesn't really fit the execution.

Guest
mattattaxx's picture

you know the objects are placed in real places eh

mattattaxx
Activity Score 273
SNAP Newspaper Group
Guest's picture

It's not about recycling. It's about art, design and things like that.

Guest
Guest's picture

yea cos this got done across all dealerships not just this one. Let me guess this is Peugeot Fourways where all the proactive scam ads get shot? Give me a break on trying to defend this mattatraxx you dumbass.

Guest
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