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Petrobras Trophy Tour 2011

Agency Network: 
Published/Aired: 
May 2012

Description

A trophy made with a pre-salt rock.

Ambient advertisement created by Momentum, Brazil for Petrobras, within the category: Industrial, Agriculture.

Advertising Agency: Momentum, Brazil
Chief Creative Officer: Danilo Moraes
Chairman Momentum Entertainment Group: Beto Lima
Creative Director: Nina Lucato
Operations Director: Guilherme Ishikawa
Planning Director: Rodrigo Coelho
Planner: Filipe Botton
Art Directors: Ricardo Sanchez, Gustavo Velho, Ricardo Olimpio
Copywriters: Rafael Simi, Fabricio Franco
Digital Content Director: Giovani Rivetti
3D Project: Agostinho Zanon
3D Producer: Rodrigo Amaral
Art Director Assistants: Fabio Vilhena, Samuel Guzman
Studio: Oswaldo Kora
Producer: Antonio Silva
Market Intelligence Manager: Marcel Faria
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Highest Rated

kleenex's picture

okay so the idea worked, BUUTTTTT how much is the slat rock in the trophy really worth???

kleenex
Activity Score 58645
Web Designer/Developer
Design Central's picture

??????? cluttered execution.

Design Central
Activity Score 364
khronos's picture

strictly ok...very standard PR strategy...have enough people to create hype about it and it will succeed...nothing wrong with it...but nothing quite remarkable either

khronos
Activity Score 996
Copywriter
kleenex's picture

okay so the idea worked, BUUTTTTT how much is the slat rock in the trophy really worth???

kleenex
Activity Score 58645
Web Designer/Developer
R U serious's picture

Like they do in Cannes: Fiuuuuu...

300.000 views on social media? WOW that's impressive... my 5 year old nephew playing soccer got 280.000, it wasn't even close!

R U serious
Activity Score 418

Say my name, say my name...

Fernando Fernandes's picture

Saber usar o que podemos usar

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
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