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Petition

Published/Aired: 
May 2007
 Petition
 Petition

Description

Thermo petition.
Blank petitions in support of the Renewable Energy Bill were inserted into plastic wrapped magazines, complete with a red pen that served as a thermometer. The public was urged to gather more signatures, send them back to WWF and help reduce global warming.

Caption

Sign here to reduce global warming.

Advertising Agency: BBDO Guerrero Ortega, Makati City, The Philippines
Creative Director: David Guerrero
Art Directors: Joel Limchoc, Joni Caparas
Copywriters: David Guerrero
Photographer: Dindo Villaester
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Highest Rated

yojimbo's picture

perfect idea.

yojimbo
Activity Score 58
Creative Director
Enas's picture

i cant feel it even after all this heat

Enas
Activity Score 741
Art Director |

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

yudi's picture

The idea is nice, but how will this help? It won't make any difference.

yudi
Activity Score 255
Copywriter
dadada's picture

clever! awesome!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Minimum's picture

As a matter of fact it works opposite.
The more autographs you collect, the more ink you will use from the pen, the lower the temperature gets. So it gives the wrong signal.

Minimum
Activity Score 1430
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Beatboxer's picture

Yeees... Clever and simple idea!

Beatboxer
Activity Score 1517
Copywriter
mwikali's picture

actually minimum, thats the right point...the more you sign, the better the chances of global warming going down...the reduced ink (in the pen) caused by all that signing up reflects temps going down because the more the the signatures the better the chances of the bill being adopted (in an ideal world that is...) or thats how i figure it anyway...:-)

mwikali
Activity Score 18
Copywriter
Minimum's picture

Yeah youre right, I guess I was thinking in the wrong direction. Sorry my apolagies. In that case this is spot on
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1430
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

A. J. SMITH's picture

I agree with yudi, its a clever idea, and would make you want to have a go at it, but what happens then? What would the petition do?

However as an awareness ad for the WWF and there cause, it works well at least on that level.

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It's only an ad.

A. J. SMITH
Activity Score 2822
ssguixi's picture

exactlly

ssguixi
Activity Score 213
Art Director at Y&R
ssguixi's picture

exactlly

ssguixi
Activity Score 213
Art Director at Y&R
MarceloG's picture

Nice. But if too many people sign we will have global freezing!
______________
In God I trust

MarceloG
Activity Score 820
Copywriter
theredm's picture

Beautiful concept! I love it! Hopefully, sending the petition in will actually accomplish something.

theredm
Activity Score 252
Graphic Designer
Rog's picture

Love this idea.
The ol' "power of one" thing.
Great stuff.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

RAZ21's picture

I'm with you Rog.
Great great stuff!

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

capton john's picture

brilliant!

capton john
Activity Score 640
Indore |

Think, Act, Invent.
www.narendrakeshkar.com

yojimbo's picture

perfect idea.

yojimbo
Activity Score 58
Creative Director
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