Description
Advertising Agency: CHE, Melbourne, Australia
Ambient advertisement created by CHE, Australia for Peter MacCallum Cancer Centre, within the category: Public Interest, NGO.
Take a break from the sun.
Deputy Creative Director: Richard Ralphsmith
Art Director: Josh Murrell
Copywriter: Sharon Condy
Producers: Connie Leone, Loreta Zaruski
Account Manages: Meagan Bell, Ebony Moore
Highest Rated
Nothing groundbreaking but it's always a nice and clever idea.
CG
Another fine example of an ad with solid link between visual, copy, and what's being advertised. It's true the use of shadows or drop shadows is no longer an original or groundbreaking concept, but here it's done exceptionally well. To my knowledge, Australia has the highest rate of skin cancer (makes sense), so the shadow approach here is perfect! It's not a mere artistic gimmick, as is usually the case with other similar "shadowy" campaigns.
Groundbreaking idea. Love how the billboard creates a shadow. This proves that the advertising industry hasn't gone out of fresh ideas.
Goodluck in Cannes :)
But, when this is done before. For VW. And has won some international prizes as well. Why does it push 9 on the rating? It´s a nice idea, I like, but when it´s been done before I think you guys should re-think your ratings...
Not groundbreaking, but well adapted (vw)
done by some düsseldorfer jungs;)
http://media.adc.de/gewinner/17/10_159/detail_10_159.html
Thx, I was sure I have seen something similar. So the tool has been used, the idea is still fresh.
This idea has been done MANY times. Sun Chips did a great billboard a few years ago, and won a lot of awards.
Love it - I love how the advert creates a shadow in which you could take a break from the sun. Excellent.
love it! congrats for the creative director
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Alexandre Brito
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comon this was done many times. last time by vw and much better
and other question: why do you congratulate the creative director? :-)
How would that be better?! A sunny day is good for many many things, not only test driving a cabrio. But this 'Taking a break from the sun' message fits so tightly to this leaky board solution they're almost f*cking each other.
cool.
Guys! ...this has been done a zillion times before, and this execution is very, VERY boring.
Comon.
+++
"I love some things, and don't love some other things."
Very clever, but how about some more shadow for people to rest away from the sun?
Nothing groundbreaking but it's always a nice and clever idea.
CG
good job.....though its been done before......still its working.....
Sun Chips was way more relevant than this. Perhaps they never saw it or at some point executional tricks get done enough that its ok to use them to make a point to the general public..b/c heck they don't care that sun chips did it. I give it a B-...not bad but nothing to rave about anymore.
Let's keep advertising fun
wow! cool.. luv it.. :)
now this is very innovative and clever. Hats off. But i wonder what will happen to it after the sun moves to different direction and in the night.
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