Every Year, Personal organizes a music festival: Personal Fest, that attracts more than 50,000 people in each edition. From the bands, the atmosphere, the stands and even communication, Personal Fest is known for always offering the audience a different experience. But we found that there was a place forgotten by everyone that was as unpleasant as it is in all music festivals: the portable toilets.
That's why we created Rhythmical Potties. Seven toilets with an audible device that was activated only when was occupied. Each one had a different sound, the result of combining them was lots of musical melodies. Each time people entered and modified the sound that was playing.
Ambient advertisement created by TBWA, Argentina for Personal, within the category: Electronics, Technology.
Chief Creative Officers: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Directors: Roberto Leston, Martin Garrocho
Copywriter: Igor Moura
Art DIrector: Leo Rolim
Digital Account Director: Mariana Bisso
Digital Director: Marcelo Santarceri
Production Company: Estado Lateral
Music: Animal Music